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Roar of Applause for Bulgari’s Year of the Tiger Campaign
While Chinese New Year campaigns are often hit or miss, Bulgari strikes a cord with consumers by spotlighting exclusive products and traditional customs. Read More
The Year of the Tiger is the Year of Gucci
Most global fashion houses have failed at marketing Chinese zodiac symbols. So how did Gucci hit a homerun with its recent tiger campaign? Read More
Gucci’s Collaboration with Marsper Scores with China’s Cultural Consumers
Gucci announced its first-ever collaboration with Chinese trend IP Marsper. How has its ambition to enter the metaverse been reflected? Read More
Saint Laurent’s Dedication to Cultural Cultivation Fuels Growth in China
Jing Daily spoke with Saint Laurent’s CEO Francesca Bellettini to learn about Saint Laurent’s China strategy in this post-pandemic moment. Read More
CEO Livio Proli on Bringing Missoni to China
For the first time, Italian heritage label Missoni has entered China. Read what CEO Livio Proli’s plans are for the market. Read More
How Valentino’s Double Eleven Strategy Excites a New Generation of Chinese Luxury Lovers
In China, Valentino has successfully introduced itself to younger millennials and Gen Z consumers while attracting others to take a fresh look. Read More
How to Recontextualize Brand Narratives in China
Jing Daily explores three takeaways from Max Mara’s innovative campaign, including how it shared its brand heritage with local shoppers. Read More
JOOR’s Digital Wholesale Model Eyes China Market
As the leading digital platform for luxury wholesale management, JOOR processes over $1.5 billion in wholesale transactions monthly. Read More
How Gucci Establishes Long-Term Relationships With Chinese Celebrities
Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content. Read More
Hang Lung’s Heartland 66 in Wuhan Reshapes Central China Retail
Wuhan has been elevating its status among Tier-1 cities, but a new mall from Hang Lung Properties is putting it on the map. Read More
