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How Brands Can Put Female Empowerment Into Action in China
Jing Daily analyzes how Max Mara’s latest content strategies can inspire global players eying China’s lucrative womenswear segment. Read More
How Jimmy Choo Outshines Competition With ‘Chasing Stars’ Collaboration
At the crossroads of gamification, art, and fashion, Jimmy Choo’s latest collection offers Chinese shoppers something special both online and offline. Read More
PGI Fuels Platinum Jewelry Branding
Platinum Guild International (PGI®) remains steadfast in promoting the use of branded collection strategy to consolidate platinum’s equity. Read More
LOUIS XIII Thriving on China’s Booming Luxury Market
Jing Daily caught up with Nicolas Beckers, CEO of Rémy Cointreau Greater China, to learn about LOUIS XIII’s long-standing journey with Chinese customers. Read More
A Reborn Ferragamo Plans For Growth in China
After 12 months off, Ferragamo has finally returned to live shows. And going through a transition, the brand is poised to boldly leap into the China market. Read More
How Sandro’s Ingenuity Is Winning Over China’s Young Shoppers
Jing Daily scrutinizes how, from online to offline, Sandro weathered retail turbulence in China, and its selective use of faces to embody its Parisian DNA. Read More
TUMI Navigates China’s Market With A Local Spin
Jing Daily spoke with Adam Hershman, vice president of Tumi Asia Pacific, to learn how Tumi has doubled down in the China market. Read More
How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture
MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Read More
Crocs Announces Commitment To Become A Net-Zero Company By 2030
Crocs announced its commitment to becoming a net-zero company by 2030. Will more fashion companies catch up with this leading sustainability player? Read More
Join Jing Daily and Sotheby’s For a “Virtual Event” Tailor-Made For Luxury
With Chinese consumers making a digital turn, brands must decisively leverage popular culture and domestic trends to sell to the critical China market. Read More
