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Louis Vuitton and GQ China Reimagine Fashion Show Marketing in Shanghai
A digital maverick, Louis Vuitton has doubled down on its marketing efforts in China for the Spring 2021 Menswear show by working with GQ China. Read More
How Global Luxury Can Reach Homebound Chinese Shoppers
With Chinese spend turning inwards and a reduction in travel, here is how brands can connect with homebound shoppers. Read More
Swarovski Caters to Digital-Savvy Chinese Consumers with Omni-Channel Experience
The Austrian crystal producer Swarovski took its new AR store concept to Chengdu, hoping to attract Chinese consumers who make up its biggest market. Read More
Bonpoint CEO Marie-Sabine Leclercq on How a Small Luxury Brand Makes It in China
Marie-Sabine Leclercq, the CEO of French childrenswear brand Bonpoint, tells us about the benefits and challenges of expanding a small luxury brand in China. Read More
Chinese Start-Up Brings VR Experience to High-End Food
Coolhobo founder Loic Kobes hopes to give specialty food retailers a chance to tap into China's digitally savvy market. Read More
Hugo Boss Launches WeChat Virtual Shopping Experience
The brand introduced the "Bossbots" for its new WeChat campaign. Read More
The 5 Mistakes to Avoid on WeChat
With the vast majority of luxury brands now on WeChat, here's how they can step up their game. Read More
The Business of Creative Collaboration
The first ART x LUX CONFERENCE by TheArtGorgeous debuted on August 15, 2016 in Hong Kong with speakers from K11, Hugo Boss, Art Basel, and more. Read More
Event Watch | CHat Shanghai
CHat Shanghai gathers industry experts on one of China's most influential social media and marketing platforms for international brands, WeChat. Read More
Event Watch | Art x Lux Conference: The Business of Creative Collaborations
On August 15, creatives across luxury and art industries are invited to come together in Hong Kong for the first speaker series event presented by The Art Gorgeous. Read More
