Presented By Max Mara
How Luxury Houses Create Iconic Products With A Digital Twist
Jing Daily explores how Max Mara used its lovable Teddy Coat through online and offline platforms to cash in with young, digitally-native Chinese customers. Read More
On-Screen and Off, Brand Endorsements Speak to China’s Empowered Women
Through an innovative content commerce strategy, Max Mara is driving on-screen female empowerment, which is resonating with Chinese audiences. Read More
