Market Trends

Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More

China’s 855 million digital consumers are transforming the country into a global digital disruptor, according to McKinsey’s 2019 consumer digital report. Read More

At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More

China's social credit system can feel like a blacklisting effort against Chinese citizens. How would foreign brands fare under a similar system? Read More

With Western brands focusing on sales within China, there is a growing demand for executive education to help brands navigate this complicated market. Read More

While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More

The media has characterized Chinese consumers as logo crazy, but now it looks as if the rest of the world is beginning to fully embrace logomania as well. Read More

Cryptocurrencies are gaining momentum in mainland China, and they just might be the next big trend with luxury brands there. Read More

While many luxury sellers heavily target Chinese travelers, few have yet to understand the wealthy Chinese expats living in their own back yards. Read More

This summer’s fashion drama of note is the urban mystery/romance, “Return the World to You,” which has drastically upped the placement of designer labels to 120-plus. Read More