Market Trends
‘Solving the Dual Outflow’ – Chinese Department Stores Eye Duty Free License, Though Granting Them is More Problematic
Multiple Chinese domestic market players are lining up for duty free license applications. Seeing those licenses granted will be a much greater challenge. Read More
How Virtual Idols Became Real-Life Brand Ambassadors in China
COVID-19 forced fundamental shifts in behavior, with virtual interactions and events emerging as a key way for people to stay connected while staying in. Read More
Will Chinese Outlet Malls Work For Luxury Brands in the Post COVID-19 Era?
Whether it’s by adding CRM systems or diversifying product and consumer profiles, outlet malls can still play a role for middle-class Chinese consumers. Read More
Dior Bets Big With Blockbuster Exhibition
As brands around the world continue to postpone their events, Dior has opened one of the world’s first physical fashion exhibitions in the post-COVID world. Read More
How to Earn Brand Loyalty From Chinese Gen Z
As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More
Trump Stirs China Tension With Consulate Shutdown. What’s Next?
As the Trump Administration ratchets up tensions, will the closure of China’s consulate in Houston lead the global economy even further into recession? Read More
How Mixing Art & Retail Can Work In China (And How It Can’t)
In China’s retail scene, art and curation have the ability to tap into Gen-Z shoppers, and they could be remedies for brands and retailers after COVID-19. Read More
Are Retailers Doing Enough On Sustainability In China?
Is a sustainability scheme from Baillian’s concept store, The Balancing, doing enough to inspire luxury consumers to become more consumption conscious? Read More
European Consumers Are Buying Less American Brands. What Does This Mean For America?
In a crowded retail environment, a brand’s origin is an important differentiator. How can the US change its brand story to attract more European consumers? Read More
Loewe’s Content-Commerce Approach is the Winning Luxury Strategy for the 2020s
Spanish luxury brand Loewe proves that it is possible to build a strong consumer base through a strong content-commerce-based strategy in China. Read More
