Market Trends

The ‘Dare to Stage in L.A.’ event highlighted the latest YSL beauty trends and featured a lipstick DJ station, with Chinese travelers a major target. Read More

Despite their similarities, India and China’s millennials have evolved in markedly different ways, and there are key differences between the two markets. Read More

As the country’s largest demographic, China’s seniors have spending power and want to use it. So why are luxury brands ignoring them? Read More

New role models and feminist movements have popped up in advertising, giving the world a fresher look at evolving gender roles in China. Read More

This week, all eyes are on the financial results of LVMH, a bellwether of the global luxury market that is also exceptionally exposed to the China economy. Read More

Luxury fashion brands are increasingly targeting affluent Chinese female consumers with their hard-to-resist, high-end shoes. Read More

Shenzhen has become China’s unofficial capital for "metrosexuals"—a term for well-groomed, fashionable men who live in metropolitan areas. Read More

Burberry China plans to offer price reductions on a range of items, including ready-to-wear and bags, starting from July 14. Read More

While many luxury brands strive for fine-tuning digital communication to a young audience, some turn to improve innovation to become makers of "IT Style". Read More

Luxury brands in China should not bet everything on the sales from a single e-commerce platform, according to this digital marketing expert. Read More