Market Trends

Rigid and highly aging-anxious, Chinese millennials are investing heavily in anti-aging products to avoid the future effects of aging. Read More

Recent trends on Chinese social media networks are showing a strong desire from both children and elders to reconnect and share more with each other. Read More

Price benchmarking enables premium and luxury brands to adapt their price strategy according to ongoing market developments. Read More

Chinese overseas students, who are increasingly wealthy and keener to splash and spend their (parents’) cash, represent a huge opportunity for brands. Read More

Partnering with eight beauty brands including Dior and Estée Lauder, CDF-Sunrise Duty Free created a world-first beauty cluster in Beijing Capital Airport. Read More

Alibaba claimed the top spot for the first time since joining the BrandZ Top 100 in 2015, ending Tencent’s four-year run at the top. Read More

According to a new report by Hypebeast and PwC's Strategy &, streetwear has become a deeper form of self-expression and a sublet political statement in China. Read More

Brands have begun to meet these new demands, including Tom Ford’s concealer for men and Chanel’s Boy de Chanel cosmetics are selling well on Tmall. Read More

In China, May 20 is now a special time for expressing love, and an important gift-giving holiday, here are how luxury brands monetize on this opportunity. Read More

Here are three ways that the ongoing U.S. - China trade war can affect the profitability of the luxury and fashion sector in the mid- and long-term.  Read More