Market Trends
Innovation Starts in China Before Expanding West: Zegna CEO
For Italian brand Ermenegildo Zegna, the focus is on innovations in China, its CEO Gildo Zegna hinted at the WWD Apparel and Retail CEO Summit yesterday. Read More
Here Are The 5 Different Personalities of Chinese Luxury Consumers
The London-based market research provider Euromonitor International argues its time to redefine Chinese consumers according to their “personality types” and suggests five new, distinct consumer categories. Read More
China Slowdown? Don’t Count Out ‘The Bling Dynasty’ Yet, Says HSBC
While global luxury stocks have taken a hit this month, HSBC's Erwan Rambourg says that the sector will continue to grow despite China's economic slowdown. Read More
High Culture and High-end Madison Avenue Lure Chinese Guided Tours
The Madison Avenue Business Improvement District has aimed to provide Chinese consumers with the full-fledged experience of living and shopping on Madison Avenue. Read More
As Chanel May Raise Global Prices Again, Will More Brands Follow Suit?
Chanel will reportedly increase prices of three classic handbags styles by six percent, effective November 1, 2018, globally. Read More
3 Real Challenges Artificial Intelligence Will Raise for Luxury Brands
AI is not simply a yellow brick road to financial success. There will be some key challenges for luxury companies wanting to use AI. Read More
Five Things We Learned from the Business of Fashion China Summit
BoF China Summit examined how to forge ahead in a market whose consumers are exhibiting changing mindsets amidst ever-growing spending power. Read More
Australian Luxury’s Growth Strategy Depends on Chinese Tourism
Australia’s luxury retail industry continues to be bolstered by increased visitation and spending from Chinese inbound consumers. Read More
How Digital Tools are Helping Brands Reach Chinese Consumers
Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials Read More
Marketing Misfire? A WeChat Plug for Dyson’s $550 Curler Goes Viral, Then Goes Sour
The hype of Dyson’s new hairstyler, and the following quick turnaround of reviews, speak about Chinese consumers’ changing attitude to influencer marketing. Read More
