Market Trends

Tofugear’s new Digital Consumer in Asia 2020 Report profiles Chinese shoppers and how these consumer groups vary in their post-COVID-19 shopping habits. Read More

By looking at how China has emerged from the crisis, Western businesses can start to create a timeline for what happens when other markets begin to open. Read More

Rewind to two months ago, our Managing Editor in Beijing recalled her first-hand experience of working and living under quarantine at the heat of COVID-19. Read More

Hermès reopened its store in Guangzhou this week, scooping $2.7 million sales in one day, indicating Chinese consumers are ready to start purchasing again. Read More

Navigating China's ambiguity towards LGBTQ+ issues is not easy for global brands. But fashion has always been the agents of change. Read More

WeChat has rewarded luxury brands that advertise on the platform, but now they're offering brands new initiatives that could provide more sales solutions. Read More

Amid the coronavirus, luxury-goods companies must take action to “navigate the now,” plan for the recovery, and shape the future. Read More

As the COVID-19 pandemic continues to expand, retailers are discovering that modern supply chains must now be optimized and managed remotely. Read More

Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More

The impact of the COVID-19 pandemic on the luxury industry has been huge. For China’s HNWIs, it’s changed the what they spend their luxury dollars on. Read More