Market Trends

In China’s retail scene, art and curation have the ability to tap into Gen-Z shoppers, and they could be remedies for brands and retailers after COVID-19. Read More

Is a sustainability scheme from Baillian’s concept store, The Balancing, doing enough to inspire luxury consumers to become more consumption conscious? Read More

In a crowded retail environment, a brand’s origin is an important differentiator. How can the US change its brand story to attract more European consumers? Read More

Spanish luxury brand Loewe proves that it is possible to build a strong consumer base through a strong content-commerce-based strategy in China. Read More

Hainan province's recently liberalized offshore duty free shopping policy attracts Chinese online and offline retailers flushing into the market. Read More

JD.com is launching an augmented reality (AR) footwear feature that could become a new — and profitable — opportunity for online shoe sellers. Read More

“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More

Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Read More

E-vouchers are an efficient way to boost consumer engagement and sales conversion rates, and they come at a lower price point than physical coupons. Read More

Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China. Read More