Market Trends

Will China’s announcement that it’s banning single-use plastic prove instrumental in removing single-use plastic from the global fashion industry. Read More

A rising star in discount sales, Vipshop has somehow managed to compete with its bigger competitors. But will opening offline shops help or hurt its cause? Read More

As younger Chinese consumers turn increasingly nationalistic, the American business community fears that this newfound patriotism could be weaponized. Read More

Protests and now the coronavirus have continued to segregate mainland China from Hong Kong, forcing brands to rethink their roles in both markets. Read More

The BCG and Tencent’s recently published whitepaper, “2020 China Social Retail Playbook,” reveals the increasing popularity for Social Retail in China. Read More

China is responding well to the trailblazer of inclusive beauty. But does it mean the people are ready for it? Are there other opportunities for brands? Read More

China’s winter puffer jacket business will grow to $20 billion. As Beijing prepares the 2022 Winter Olympics, here are key trends fueling this growth. Read More

As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Read More

Hermès is finally entering China's hot beauty arena with a new lipstick collection, but can they penetrate an already crowded and competitive field? Read More

There are many different types of Chinese travelers these days, but the elite international traveler from China is now crucial to every travel market. Read More