Consumer

Companies in China have been exceptionally creative in order to support both their followers and their business during the toughest time of the pandemic. Read More

Rewind to two months ago, our Managing Editor in Beijing recalled her first-hand experience of working and living under quarantine at the heat of COVID-19. Read More

Amid the coronavirus, luxury-goods companies must take action to “navigate the now,” plan for the recovery, and shape the future. Read More

Tencent launched a new credit feature on WeChat called, "buy now, pay later," that will make luxury purchases even more attainable for Chinese consumers. Read More

As China recovers from COVID-19, cities and e-commerce platforms are giving away digital vouchers to up spending, but will they have a long-term effect? Read More

Despite the overall dampened consumer confidence shared among mainland and Hong Kong respondents, online channel and lower-tier cities show great potential. Read More

As inequality is on the rise so too is consumerism and a desire for luxury products. Jing Daily looks at what connects the two. Read More

The defeat against the coronavirus calls for community and unity. Celebrity's fan groups stepped it up to provide timely donations out of a greater purpose. Read More

Marketing techniques like organizing WeChat flash sales act as “retail therapy” to many anxious minds looking for distractions and hope. Read More

China is responding well to the trailblazer of inclusive beauty. But does it mean the people are ready for it? Are there other opportunities for brands? Read More