Consumer

The weakened Yuan, economic slowdown, and a heightened level of patriotism were just a few of the factors forming this year’s consumption trends. Read More

While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More

This summer’s fashion drama of note is the urban mystery/romance, “Return the World to You,” which has drastically upped the placement of designer labels to 120-plus. Read More

For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

China’s passion for customization is deeper than a personal branding fad and more as a movement that’s here to stay. Read More

The tai tai is a globalized consumer who has a deep-rooted love for luxury goods and her own perception of value and preference. Read More

Chinese Gen Zers' attitude towards buying fake goods are more likely to be driven by morality rather than financial considerations. Read More

Chinese consumers need to cultivate an understanding of sustainable materials before brands can communicate their true differences to them. Read More

Even if the vast majority of luxury purchases are still in stores, online plays a vital role in influencing those purchases. Read More

In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More