Consumer

As the country’s largest demographic, China’s seniors have spending power and want to use it. So why are luxury brands ignoring them? Read More

New role models and feminist movements have popped up in advertising, giving the world a fresher look at evolving gender roles in China. Read More

While many luxury brands strive for fine-tuning digital communication to a young audience, some turn to improve innovation to become makers of "IT Style". Read More

Traditionally, China has been a country of unshakable gender roles. But in an evolving modern China, the male beauty industry is booming. Read More

According to a new report released by Chinese media outlet Fortune, WeChat is not the most effective way to reach the country's most affluent consumers. Read More

As the growth of streetwear consumption in China surpasses that of other fashion categories, the increasing exposure to urban clothing will make consumers open to the option of investing in a pair of higher-priced sneakers. Read More

What’s the one top high-fashion look you can’t get in China today, a nation otherwise famous for lightning-fast sewing and identical knock-offs? Surprise: it’s Meghan Markle’s wedding dress. Read More

A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More

Chinese consumers’ appreciation for the high-end floral industry shows no signs of wilting. Read More

There’s a growing trend for younger buyers in China to leapfrog traditional credit cards and get online credit set up as their first credit usage. Read More