Consumer
Menswear Is The Hot Womenswear Trend In China
Young Chinese women are now adopting men’s fashion as the latest trend, which is called “Mengmei Style.” But can luxury brands seize this opportunity? Read More
Three Trends In Young Consumer Spending In China from Euromonitor
As China’s economy continues to rebound in the third quarter, all eyes have turned to consumer spending. But where and how are they buying? Read More
Everlane Taps China’s Burgeoning Eco-Friendly Consumer
For brands in China, collaborations are becoming a popular way to reach new consumer segments while reflecting brand values in often unexpected ways. Read More
Why Most Foreign Brands Become Popular in China Because of Influencers
Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More
Is China Becoming the World’s Testbed for New Retail?
Having seen revenue plummet at brick-and-mortar stores this year, global brands are using China to experiment with more innovative retail strategies. Read More
How Chinese Tech Builds Trust, Part IV: The Art of Brand Collaborations
Brand marketers must continuously seek out new ways of resonating with consumers, ideally through media and distribution, rather than content. Read More
Sotheby’s Inaugural Hip-Hop Auction Redefines Luxury for the Chinese Cultural Consumer
The inclusion of names like Supreme and Arsham is bound to draw and China's young, savvy group of collectors. Read More
Domestic Luxury Shopping is Here to Stay in China — To the Dismay of Overseas Retailers
Covid-19 put the brakes on the international tourist-shopper trend and shifted consumer buying habits in China, accelerating the domestic shopping trend. Read More
Three Disruptive Trends In Little Red Book’s Mid-Year Cosmetics Report
Jing Daily has parsed through Little Red Book’s cosmetics report and found 3 main trends emerging from China’s $450-billion, post-COVID-19 beauty market. Read More
What China’s Affluent Consumers Want Post-COVID-19
Agility Research & Strategy just released its second consumer study, which gauges the impact of COVID-19 on eight key luxury markets in China. Read More
