Consumer

The drop, from 360 last year to 500 this year, is one of the biggest falls overall in the 2019 list, suggests a shift in Asian consumers’ sentiments. Read More

Here are five surprising findings from the Tencent x BCG 2019 Luxury Playbook that demonstrate the fast-changing nature of affluent Chinese consumers. Read More

Chinese Gen Z shoppers are proud and empowered impulse buyers, and are a major part of the global youth delivering 130 percent of future market growth. Read More

With luxury hubs leveraging the social platforms to maximize their network, let us take a look at the three unconventional approaches undertaken by brands. Read More

Currently, over 30 percent of Chinese grads attending college and universities in New York and Boston regularly buy luxury goods to take home. Read More

In our latest column, we pose a hot button question to executives, researchers, and consumers to demystify one aspect of the business of luxury in China. Read More

Rigid and highly aging-anxious, Chinese millennials are investing heavily in anti-aging products to avoid the future effects of aging. Read More

Recent trends on Chinese social media networks are showing a strong desire from both children and elders to reconnect and share more with each other. Read More

Chinese overseas students, who are increasingly wealthy and keener to splash and spend their (parents’) cash, represent a huge opportunity for brands. Read More

According to a new report by Hypebeast and PwC's Strategy &, streetwear has become a deeper form of self-expression and a sublet political statement in China. Read More