Consumer

Marie Claire China’s latest editorial effort features eight silver generation fashion influencers, who have inspired the country’s millennial generation. Read More

Here are three examples to illustrate the recent retro fashion and luxury trend among the nostalgic Chinese millennial consumers. Read More

Here’s some bad news for fashion houses and luxury brands: Increasingly, even big-spending buyers are balking at paying full price. Read More

Burberry revealed a new logo last week. But Chinese luxury consumers fret the design makes Burberry goods too easy to counterfeit. Read More

Despite their similarities, India and China’s millennials have evolved in markedly different ways, and there are key differences between the two markets. Read More

As the country’s largest demographic, China’s seniors have spending power and want to use it. So why are luxury brands ignoring them? Read More

New role models and feminist movements have popped up in advertising, giving the world a fresher look at evolving gender roles in China. Read More

While many luxury brands strive for fine-tuning digital communication to a young audience, some turn to improve innovation to become makers of "IT Style". Read More

Traditionally, China has been a country of unshakable gender roles. But in an evolving modern China, the male beauty industry is booming. Read More

According to a new report released by Chinese media outlet Fortune, WeChat is not the most effective way to reach the country's most affluent consumers. Read More