Consumer

The Chinese passion for American brands carries particular significance this year. Brands such as Apple, Nike, Adidas and Estée Lauder sold well. Read More

As China's economy slows, some thoughts on how luxury businesses that have become reliant on young Chinese consumers' spending can avoid getting hit hard. Read More

There are many ways for businesses to talk green, but what really sticks with consumers? Brands are torn about how much to disclose about their initiatives. Read More

Brands are walking a tightrope in China now as the political unrest in Hong Kong has become a touchy subject, and it all boils down to cultural differences. Read More

The weakened Yuan, economic slowdown, and a heightened level of patriotism were just a few of the factors forming this year’s consumption trends. Read More

While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More

This summer’s fashion drama of note is the urban mystery/romance, “Return the World to You,” which has drastically upped the placement of designer labels to 120-plus. Read More

For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

China’s passion for customization is deeper than a personal branding fad and more as a movement that’s here to stay. Read More

The tai tai is a globalized consumer who has a deep-rooted love for luxury goods and her own perception of value and preference. Read More