Consumer

Jing Daily highlights five merchants from Taobao Maker Festival that are showcasing “Guochao,” or Chinese fashion, in diverse ways. Read More

One of our reporters at Jing Daily reminisces about her flight from New York City to Shanghai via Amsterdam’s Schiphol airport and the shopping scene there. Read More

As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More

Spanish luxury brand Loewe proves that it is possible to build a strong consumer base through a strong content-commerce-based strategy in China. Read More

“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More

Luxury consumerism in China is undergoing a big transformation, with young consumers feeling increasingly positive towards local brands offering uniqueness. Read More

Brands have avoided working directly with daigou for a long time due to legitimate long-term concerns, but will pressures from COVID-19 change their minds? Read More

Skincare remained more resilient than makeup products during China’s lockdown. Now that people are back on the streets, is this going to change soon? Read More

Post-COVID-19, luxury brands are looking to China’s wealthy millennial middle class consumers to become the driving force behind consumption by 2025. Read More

China’s consumer inflation goes down as producer prices continue to drop. This might sound like bad news, but the current economy warrants a deeper look. Read More