Consumer
Targeting China’s Generation Z? The Cool Kids are on Bilibili
For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More
Customization in China: What Brands Can Do
China’s passion for customization is deeper than a personal branding fad and more as a movement that’s here to stay. Read More
Tapping into China’s Powerful Luxury Consumer: Hong Kong’s ‘Tai Tai’
The tai tai is a globalized consumer who has a deep-rooted love for luxury goods and her own perception of value and preference. Read More
What China’s Gen Z Really Thinks of the Fake Luxury Market
Chinese Gen Zers' attitude towards buying fake goods are more likely to be driven by morality rather than financial considerations. Read More
Will Shanghai’s Waste Sorting Law Lead to More Sustainable Luxury?
Chinese consumers need to cultivate an understanding of sustainable materials before brands can communicate their true differences to them. Read More
Online or Offline? It’s All the Same for Millennials and Gen Z
Even if the vast majority of luxury purchases are still in stores, online plays a vital role in influencing those purchases. Read More
Demographic Trends Shaping Luxury in China
In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More
Kering Wants to End Violence Against Women
For the past decade, Kering Foundation has supported programs and initiatives that address problems such as toxic masculinity and violence against women. Read More
Will Anti-American Sentiment from the Trade War Hurt Luxury Brands?
According to ‘U.S.-China Trade Tracker’, the unfavorability of U.S. companies reached a high number that’s similar to Japanese and Korean companies. Read More
Why Chinese Consumers Love Luxury Products
While Western-style consumerism interprets luxury consumption as a “way of life” in China, the love of luxury has a Confucian essence. Read More
