Consumer

As the growth of streetwear consumption in China surpasses that of other fashion categories, the increasing exposure to urban clothing will make consumers open to the option of investing in a pair of higher-priced sneakers. Read More

What’s the one top high-fashion look you can’t get in China today, a nation otherwise famous for lightning-fast sewing and identical knock-offs? Surprise: it’s Meghan Markle’s wedding dress. Read More

A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More

Chinese consumers’ appreciation for the high-end floral industry shows no signs of wilting. Read More

There’s a growing trend for younger buyers in China to leapfrog traditional credit cards and get online credit set up as their first credit usage. Read More

China is responsible for 75 percent of the fur sold globally. Now brands in China are drawing attention to the harm caused by a material often associated with luxury. Read More

As mobile payment booms by 200 percent, Chinese users are far less concerned about online privacy than their western counterparts. Read More

A study of 15,000 Chinese born after 2000 finds them eager to connect with their peers and pursue meaningful goals. They are less interested in foreign brands, naked materialism, and influencers. Read More

The new trademarks augur a widening of Ivanka Trump's offer in China from clothes and shoes to jewelry, bags, spa services, cosmetics, snacks, spices, and bleaching preparations. Read More

China's Generation Z is remarkably different from the previous generation. These are the mistakes luxury marketers keep making when targeting this group. Read More