Consumer
Meet China’s New, Young Luxury Heroes For 2021
China’s post-COVID-19 market is crucial, and its luxury consumers are much younger than in other parts of the world. But who are they? Read MoreFuture Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives
The games known as MOBAs (Multiplayer Online Battle Arenas) excel at content-commerce, and they also happen to be one of the two things Tencent is best at. Read MoreWhy China’s Millennials Are Targeting These Silicon Valley Brands
West Coast DTC brands are known for promoting ethical production and sustainability. But they’ve become popular in China for their connection to Silicon Valley elites. Read MoreCCI Q&A: Steven Ekstract on the Year in Content-Commerce
As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period. Read MoreThe Challenge of Chinese Lower-Tier Cities for Luxury Brands
Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability. Read MoreThese First-Time Luxury Buyers Are Shaping The Market
Gen-Z luxury buyers are the product of China’s rising middle-class. But will this teenage generation become a golden ticket for luxury brands? Read MoreWhy China Could Leapfrog the “Luxury E-commerce Wars”
With housebound consumers around the world doing more high-end shopping online, luxury’s longstanding resistance to embracing e-commerce has dissolved. Read MoreChina’s Online Shopping Thrives Thanks To “Buy Now, Pay Later”
As Chinese shoppers become more comfortable with online shopping, they are seeking flexible payment plans, especially when it comes to luxury items. Read MoreHere’s How Luxury Brands Keep Their Loyal Chinese Customers Buying
Every luxury company looks for innovative ways to earn repeat business, but in the digital age, customer loyalty retention has been hard to come by. Read MoreReport: Consumer Data to Know for Singles’ Day 2020
In a pre-Double 11 consumer survey, AlixPartners reports on how Chinese consumers might spend their money during the online shopping festival. Read More