Consumer

The tai tai is a globalized consumer who has a deep-rooted love for luxury goods and her own perception of value and preference. Read More

Chinese Gen Zers' attitude towards buying fake goods are more likely to be driven by morality rather than financial considerations. Read More

Chinese consumers need to cultivate an understanding of sustainable materials before brands can communicate their true differences to them. Read More

Even if the vast majority of luxury purchases are still in stores, online plays a vital role in influencing those purchases. Read More

In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More

For the past decade, Kering Foundation has supported programs and initiatives that address problems such as toxic masculinity and violence against women. Read More

According to ‘U.S.-China Trade Tracker’, the unfavorability of U.S. companies reached a high number that’s similar to Japanese and Korean companies. Read More

While Western-style consumerism interprets luxury consumption as a “way of life” in China, the love of luxury has a Confucian essence. Read More

Weibo’s latest luxury industry white paper on hottest-selling items, categories, and brands in 2018 among Chinese post-80s, -90s, and -00s consumers. Read More

On social commerce in China, friends, family, and influencers have taken the place of trusted in-store sales associates to help customers weed out advertising noise. Read More