Consumer

Some Chinese consumers still think 'If it's good enough for the royal family, it's good enough for us'. Others aren't so sure. Read More

Even among status-driven Chinese consumers, a company with a unique business model is seeing interest in its second-hand designer gowns. Read More

2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they saw as more authentic outsider designers as they sign up to heritage luxury houses. Read More

Often perceived as an old man's drink, whiskey sales in China leapt 19.5 percent in 2017 thanks largely to growing interest among consumers under 30. Read More

Squeezed between old social expectations and a new economic reality, Chinese millennial men are stressed out. Not wanting to age too soon, a 15.4 billion RMB male skincare market has emerged to cater to them. Read More

The collaboration is not available in Chinese stores, but eager Chinese consumers are strategizing about how they can secure the limited edition luggage. Read More

With plenty of disposable income and ample access to the latest international trends and brands, Chinese students abroad have an outsized influence on the style of their peers' back home. Read More

Dao Nguyen tracks the backlash against conformist, surgery-enhanced beauty norms through terms such as "catfish face". Read More

Poor e-commerce offerings and price-gouging in the casual luxury sector have left plenty of money on the table for online resellers. Read More

Resonance China's Jerry Clode warns if brands cannot move beyond tired female stereotypes, they risk alienating female consumers. Read More