Market Trends

Hermès China denied that customers need to make regular purchases before becoming eligible to buy one of its signature handbags. Read More

A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More

Luggage and travel accessories company Samsonite hopes to attract Chinese tourist shoppers by accepting Alipay and WeChat Pay at some of its U.S. stores. Read More

China seeks to increase the luxury goods tax rate to curb Millennials' irrational spending on luxury brands and bring back a culture of frugality. Read More

Chinese President Xi Jinping's naturally-looking, gray hair may lead to a change of attitude toward aging among Chinese people. Read More

Women’s Day receives much less attention from luxury fashion brands in China. Here's a roundup of 5 brands that are smartly celebrating it in 2019. Read More

According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More

Italian luxury outerwear brand Moncler’s disruptive retail experiment “Moncler Genius Project" has proven to be a success in 2018. Read More

More and more Chinese young women are flocking into skin management clinics for pro-level coaching on beauty supplements, injectable Botox or fillers, and holistic nutrition. Read More

In collaboration with Farfetch, Balenciaga launched an exclusive capsule collection with a dedicated marketing campaign in China. Read More