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  • Four Strategies for Selling Pearls to Chinese Millennials

    Adina-Laura Achim  |   Share
    While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Read More
  • The ‘He Economy’ Is Luxury’s Next Big Thing

    Wenzhuo Wu  |   Share
    China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category. Read More
  • The Luxury Brand Playbook for 2021: Copying What Works in China

    Avery Booker  |   Share
    The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read More
  • Meet China’s New, Young Luxury Heroes For 2021

    Ashley Galina Dudarenok  |   Share
    China’s post-COVID-19 market is crucial, and its luxury consumers are much younger than in other parts of the world. But who are they? Read More
  • How The Top Brands Are Recruiting First-Time Buyers In China

    Adina-Laura Achim  |   Share
    Jing Daily takes a deeper look at the luxury brands that understand how to create emotionally-connected retail to recruit young, first-time purchasers. Read More
  • Predictions For The Chinese Luxury Market In 2021

    Jing Daily  |   Share
    Mainland China’s luxury consumers are more integral to luxury than ever. With that, here are Jing Daily’s predictions for the 2021 Chinese luxury market. Read More
  • M&A Predictions for 2021

    Gemma A. Williams  |   Share
    From beauty growth to tech innovation, Jing Daily asked the luxury experts which key trends will be driving new deals in 2021. Read More
  • The Top 5 Luxury Brand Campaigns of 2020

    Wenzhuo Wu  |   Share
    This year, online-to-offline campaigns became standard for luxury brands in post-pandemic China, and Jing Daily has picked its top five for 2020. Read More
  • 2021 Could Be the Year of “Designer DTC”

    Avery Booker  |   Share
    In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
  • The Top 5 Gen-Z Trends Of 2020

    Jennifer Zhuang  |   Share
    From the controversial Mengmei Style to the unpredictable anti-KOL Guo Laoshi, Jing Daily highlights China’s top five Gen-Z trends of 2020. Read More
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