Market Trends

Some Chinese consumers still think 'If it's good enough for the royal family, it's good enough for us'. Others aren't so sure. Read More

Last week’s crackdown affected top social media platforms in China including Toutiao, Douyin and Weibo. That creates real disruption for brands trying to reach customers through KOLs online. Read More

London's West End remains one of the most popular overseas shopping destinations for Chinese luxury consumers, despite the cloud of Brexit and the rise of luxury shopping online. Read More

Even among status-driven Chinese consumers, a company with a unique business model is seeing interest in its second-hand designer gowns. Read More

2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they saw as more authentic outsider designers as they sign up to heritage luxury houses. Read More

Often perceived as an old man's drink, whiskey sales in China leapt 19.5 percent in 2017 thanks largely to growing interest among consumers under 30. Read More

Squeezed between old social expectations and a new economic reality, Chinese millennial men are stressed out. Not wanting to age too soon, a 15.4 billion RMB male skincare market has emerged to cater to them. Read More

The collaboration is not available in Chinese stores, but eager Chinese consumers are strategizing about how they can secure the limited edition luggage. Read More

On the release of Walkthechat’s China Luxury Report, co-founder Thomas Graziani tells us about the diverse ways the Chinese luxury is understood by researchers. Read More

The fashion and leather goods departments performed even better, achieving 25 percent growth year on year. Read More