Market Trends

As China recovers from COVID-19, cities and e-commerce platforms are giving away digital vouchers to up spending, but will they have a long-term effect? Read More

Despite some initial controversy, the top-ranked celebrity Han Hong built a positive public image with her charity foundation by acting quickly in response to COVID-19. Read More

“Revenge spending” is a phenomenon that luxury brands are hoping to benefit from in China, but what should they really expect from post-COVID-19 consumers? Read More

By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More

Responding to COVID-19, McKinsey & Company reflects on their perspective as of March 9, 2020 on what brands should focus next. Read More

The "democratization of luxury" has led younger, global consumers to view luxury differently — and brands must adapt to meet their needs. Read More

Since the outbreak of COVID-19 in China, many Chinese cities are beginning to stabilize and commerce is slowly starting to return. Read More

Many brands have been hurt by the lack of spending in China during COVID-19 but are hopeful it will return once it ends. The reality is more complex. Read More

Luxury sellers have seen their sales dwindle in China thanks to COVID-19, but there are short-term and long-term actions to take to improve their outlooks. Read More

In China, the past five years has seen the wedding industry revenue grow at an exuberant rate. What can luxury brands do to get their slice of the pie? Read More