Market Trends
Five Things We Learned from the Business of Fashion China Summit
BoF China Summit examined how to forge ahead in a market whose consumers are exhibiting changing mindsets amidst ever-growing spending power. Read More
Australian Luxury’s Growth Strategy Depends on Chinese Tourism
Australia’s luxury retail industry continues to be bolstered by increased visitation and spending from Chinese inbound consumers. Read More
How Digital Tools are Helping Brands Reach Chinese Consumers
Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials Read More
Marketing Misfire? A WeChat Plug for Dyson’s $550 Curler Goes Viral, Then Goes Sour
The hype of Dyson’s new hairstyler, and the following quick turnaround of reviews, speak about Chinese consumers’ changing attitude to influencer marketing. Read More
Madison Avenue Retailers Bridge Language Barrier with Chinese App
The Madison Avenue Business Improvement District is aiming to make Chinese shoppers feel more welcome at its retailers through the use of mobile technology. Read More
Shoot for the Stars or the Sun?: Marketing to Chinese vs. Japanese Luxury Consumers
What are the big differences between Japanese and Chinese luxury consumers? Read More
LVMH Q3 Revenues Climb 10% as Chinese Consumers Continue to Buy
LVMH Moët Hennessy Louis Vuitton’s robust growth in the third quarter has soothed concerns over China’s economic slowdown. Read More
How 5 Department Stores Struck Gold Courting Chinese Tourists
Here are 5 high-end shopping malls in major international cities that attempted to cash in on traveling Chinese shoppers during the Golden Week holiday. Read More
5 Things You Need to Know About Affluent Chinese Travelers
It looks like their travel habits might not differ much from their Western counterparts’ habits. Read More
Keeping up with China’s Affluent Students on a Boston Shopping Trip
We traveled to Boston's local high-end mall Copley to shop with Chinese international students - the micro-influencers that are increasingly on luxury brands’ radar. Read More
