Market Trends
Four Strategies for Selling Pearls to Chinese Millennials
While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Read More
The ‘He Economy’ Is Luxury’s Next Big Thing
China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category. Read More
The Luxury Brand Playbook for 2021: Copying What Works in China
The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read More
Meet China’s New, Young Luxury Heroes For 2021
China’s post-COVID-19 market is crucial, and its luxury consumers are much younger than in other parts of the world. But who are they? Read More
How The Top Brands Are Recruiting First-Time Buyers In China
Jing Daily takes a deeper look at the luxury brands that understand how to create emotionally-connected retail to recruit young, first-time purchasers. Read More
Predictions For The Chinese Luxury Market In 2021
Mainland China’s luxury consumers are more integral to luxury than ever. With that, here are Jing Daily’s predictions for the 2021 Chinese luxury market. Read More
M&A Predictions for 2021
From beauty growth to tech innovation, Jing Daily asked the luxury experts which key trends will be driving new deals in 2021. Read More
The Top 5 Luxury Brand Campaigns of 2020
This year, online-to-offline campaigns became standard for luxury brands in post-pandemic China, and Jing Daily has picked its top five for 2020. Read More
2021 Could Be the Year of “Designer DTC”
In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
The Top 5 Gen-Z Trends Of 2020
From the controversial Mengmei Style to the unpredictable anti-KOL Guo Laoshi, Jing Daily highlights China’s top five Gen-Z trends of 2020. Read More
