Market Trends
Luxury Brand Hierarchy Explained by Chinese Classroom Culture
This nifty chart explains the hierarchy of luxury brands through a comparison that almost everyone in China understands deeply: classroom culture. Read More
Alibaba to Open ‘More Mall,’ a Physical Mall Connecting Online Shoppers in China
China's e-commerce giant Alibaba Group is reportedly set to open its first brick-and-mortar shopping mall, called 'More Mall,' in Hangzhou next April. Read More
This Perfume App Offers Niche Scents to Chinese Consumers in Search of the Unique
As niche perfumes witness rising demand in China, ScentPage is giving consumers a way to test the waters and learn perfume culture before making a commitment. Read More
High-End Malls in Top Cities Are Where the Chinese Go to Buy Luxury, Offline
When shopping offline, Chinese shoppers only buy luxury items in first-tier cities such as Beijing and Shanghai. Read More
5 Surprising Facts About the Luxury Shopping Habits of Chinese Millennials
A new report published by Deloitte on the luxury spending habits of global millennials may debunk the stereotypes you have about the young Chinese. Read More
Lululemon’s Sales Increased 175 Percent on Tmall in Second Quarter
As Chinese consumers warm up to the concept of fitness and healthcare as luxury, technical athletic gear company Lululemon’s popularity is rising. Read More
Trending: Weibo Blogger ‘Stylist Zoe’ Gives Advice on How to Wear Skirts, and It’s a Hit
Today on social media, Chinese consumers are talking about a style guide for wearing skirts in cold winter months, and a fan's encounter with luxury brand ambassador Lu Han. Read More
Is Darry Ring’s Once-Per-Lifetime Engagement Ring Charming or Cheesy?
Darry Ring limits customers to one engagement ring per lifetime; but do customers need a gimmick to show a pledge of commitment? Read More
Tickets to Victoria’s Secret’s ‘Invite-Only’ Show Are Selling for $13,700 in China
Tickets to the Victoria's Secret fashion show in Shangha are on sale on Taobao for 90,000 yuan, reflecting the country's enthusiasm for the event. Read More
Weibo Has More Influence Over China’s Gen Z Consumers than WeChat
A recent report by the management consulting firm Accenture reveals the consumption behaviors of China's Gen Z, the pioneers of shopping on social media. Read More
