Market Analysis
Meet Tmall’s 8 Types of Chinese Shopper
Tmall has categorized labels for eight types of young local shoppers. Will these recommendation lists boost the appeal of niche brands? Read More
You Wear What You Eat: China Can’t Get Enough of Food Collabs
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Here are some of the best collabs to come out of China. Read More
Miu Miu Wants to Build the Next ‘It’ Bag
Miu Miu launched its first advertising campaign centered around a handbag, leveraging the clout of 19 female celebrities. How did it fare? Read More
It’s All Working Out for Activewear in China
From local activewear startups to the rise of niche sports, China's ever-changing fitness trends reflect a broad shift in values for Gen Z. Read More
Is Tencent’s Global Takeover Inevitable?
Chinese tech giant Tencent Holdings Ltd. has been ranked No. 5 on the world's largest tech companies list, jumping an impressive 21 places. Read More
Would UHNWIs Buy a Hermès Birkin in the Form of an NFT?
The “MetaBirkin” case highlights the problems brands face in the metaverse. But there’s also huge potential for earnings by playing the scarcity card. Read More
British Label A-COLD-WALL* Launches First-Ever Store in China
A-COLD-WALL* is opening its first store in China in Beijing's Taikoo Li mall. Will the move help the streetwear brand capture the domestic market? Read More
Balmain Partners With MintNFT to Release New Crypto ‘Thread’
Luxury house Balmain is stepping into the Metaverse with a dynamic NFT launch, making the iconic French fashion house well-poised for the future of Web3. Read More
Chinese Tech Giants Ride E-Commerce Wave With Shoppable Digital Magazines
Three months after the launch of China’s first virtual magazine, Tmall Global recently unveiled its new shoppable online magazine 探物Friday. Read More
Beauty and Gaming: A Collabs Match in Heaven
Jing Daily’s monthly China Collabs column looks at gaming and beauty partnerships, including local cosmetic brand OSM’s team-up with Honor of Kings. Read More
