Market Analysis
What Makes A Great Collab? Neiwai Cracks The Formula
The brand’s capsule with Swaying/Knit and Andrea Jiapei Li is out now. It’s a crossover that works, thanks to the impact of its message. Read More
Luxury Thinks Beyond Mooncakes For Mid-Autumn Festival Celebration
Luxury brands rolled out playful concepts for their Mid-Autumn Festival gifts this year, rather than merely packaging mooncakes with extravagant boxes. Read More
Why Bearbrick’s Collab Magic Is Still Winning Over China
Bearbricks have become the go-to partner for a diverse roster of brands, from Jimmy Choo to Andy Warhol. What makes the Medicom Toy figurine so special? Read More
Hermès’ Entry Into The Metaverse Hails A New Era For Digital Luxury Fashion
Hermès is set to bring its rich history and longstanding heritage to the digital world after filing for trademarking in the metaverse last month. Read More
Why Independent Chinese Designers Are So Hot On NFTs
Given the popularity of digital collectibles among China’s young consumers, collaborations can significantly increase their public profile. Read More
7Up, Skaters, And The Pet Economy: China Collabs of the Week
Whether its partnering with beverage brands or creating mini streetwear apparel for pets, brands are finding new ways to connect to Gen Z in China. Read More
Je T’aime: ‘French Girl Style’ Wins Hearts In China
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What’s next? Read More
Fendi Joins Forces With Meta For Its Virtual AR Sneakers Experience
Fendi is back in the metaverse, this time bringing Meta’s technology to its iconic Faster sneaker silhouette for a special AR experience. Read More
Valentino’s Pink PP Is Set To Take Over Coastal City Aranya
Valentino's Pink PP will be rampant in the Aranya community, located in the Chinese coastal city of Qinhuangdao, between September 21 and late October. Read More
China’s Changing Fashion Landscape Stands To Benefit JNBY Group
Battered by unpredictable COVID lockdowns and flagging consumer confidence, China's retail environment remains challenging for foreign and domestic brands. Read More
