Market Analysis
Balenciaga Turns Back To Craft At Paris Fashion Week
Creative director Demna explored the art of making clothes and minimized the entertaining elements of fashion for the Balenciaga Winter 23 show. Read More
Winning Over The ‘She Economy’: How To Tap Female Consumption In China
China's Women’s Day on March 8 highlights the unstoppable rise of female consumers. Here’s how brands can effectively tap these opportunities. Read More
SHANG XIA Continues New Brand Direction In Paris
Under the helm of fashion creative director Yang Li, Chinese luxury label Shang Xia's house codes are getting a refresh. Read More
What Do China’s One Billion Plus Short Video App Users Mean For Luxury And E-commerce?
The number of short video app users in China surpassed 1 billion for the first time. How can brands capitalize on this medium? Read More
Neiwai‘s International Women’s Day Campaign Makes Waves On Social Media
Neiwai's “My Body To Me” campaign for International Women's Day drove significant traffic on social media. Why does it resonate with Chinese women? Read More
Trendsetters Galore: From Fan Bingbing, To Rui And Didu, China’s Presence At Paris Fashion Week
Thanks to China’s reopening, Paris’ Fall 2023 schedule is bursting with guest appearances, innovative new-era designers, and widespread optimism among brands and consumers. Read More
Arc’teryx Brings Gorpcore To Shangri-la’s Snow-capped Mountains
Owned by Anta Group, Arc’teryx is building on its success in China by merging luxury wellness and hospitality with outdoor apparel and activities. Read More
Dior Takes Fashion Week Marketing To New Highs
To understand the success factors behind Dior's runway show, Jing Daily looks at the localization, metaverse, and livestreaming efforts underpinning the brand's business performance. Read More
Fast-Fashion Mugler, Safe Sex At Diesel, And Balmain x Puma: Global Collabs Of The Week
Luxury taps fast-fashion retailers and household names such as Durex and H&M, showing that mainstream relatability is a key motivation this year. Read More
Milan Fashion Week Review: Luxury Brands Ditch Eccentric Styles, Embrace Classic Styling
Luxury brands like Gucci and Max Mara are abandoning eccentric logomania styles for heritage and archive pieces at Milan Fashion Week. Read More
