Market Analysis
Louis Vuitton Reinvents Its Travel Origins Amid Pandemic Restrictions
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Luxury Content Commerce Collabs Go to Hollywood
A sure sign that the pandemic is winding down in the United States is the return of the summer movie box office season that kicks off with Memorial Day. Read More
Why Shenzhen – Not Hong Kong – Is Luxury’s New Golden Ticket
In the 1980s, Shenzhen was a forgotten fishing village. But today, it is challenging Hong Kong as China’s top luxury hotspot. Read More
Why China Is Boycotting These Western Brands (Again)
H&M, Nike, Zara, and the GAP have been accused by Chinese customs of selling substandard childrenswear with potential health hazards. Netizens are furious. Read More
Amid The NFT Craze, Is There A Place For Digital Sustainability?
More brands are expanding into the virtual realm through games and NFTs. But can they keep their sustainability commitments in this carbon-emitting sector? Read More
Luxury’s Battle For The Metaverse
Opinions on the definition of the metaverse may vary, but one thing is certain: It’s here. What role will China play in its adoption? Read More
Does Modern China Really Want a New Three-Child Policy?
As China celebrates Children's Day, it has announced a loosening of laws to allow for the adoption of a new “three-child policy.” Read More
5 Property Developers Fueling China’s Booming Luxury Retail
Jing Daily looks at five major real estate players fueling China’s luxury retail sector to see if they can maintain their success long-term. Read More
Consumers Don’t Hate Your Brand, They’re Just Bored
One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
Will Gucci’s Digital Bag Disrupt Luxury?
An experience engineered between Gucci and the online gaming platform Roblox has proven to be a valuable experiment for Kering’s jewel in the crown. Read More
