Market Analysis
Is K-Beauty’s Reign Coming To A Close?
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Three
Although branded film and video productions are nothing new, in China they have gained widespread acceptance as a hybrid art form-marketing vehicle. Read More
Sunny Days Ahead for Dior’s Beach Collection in China
Dior is taking its surfboards, sailor tops, and other beach essentials to China’s top vacation spots, riding the tide of luxury pop-up stores. Read More
The Intersection of Popular Culture & Luxury Is Here to Stay
Popular culture in China has become a bonafide phenomenon and an unstoppable force to be reckoned with. And global luxury brands have taken notice. Read More
SK-II Launches a New Film Studio to Explore Brand Storytelling
SK-II announced the launch of SK-II STUDIO, its new film studio, exploring the current social pressures and challenges faced by women. Read More
How Luxury Took Over Memes
The ability to become a trending topic is the ultimate prize, and meme-worthy fashion is the fastest and easiest way to the top. Read More
CollaBrands: A Special Delivery for Heritage Brands
Creative brand collaborations surprise and delight consumers with unusual pairings for products and experience, with the leading partnerships often creating new markets for the brands involved. Read More
Will China Unplug Tesla Soon?
Tesla has attracted praise and favorable attention from fans and the government in the past, but is it headed for a fall in China? Read More
Douyin Offers Flagship Stores for Brands
By launching flagship stores for brand accounts, Douyin proves once again that it is much more than just a short-video platform. Read More
Is China’s Luxury Future In Vintage?
Chinese fashion consumer preferences have moved toward classic items that hold their value. Does that open the door for second-hand luxury in China? Read More
