Market Analysis
How Vacheron Constantin Honors Time And Culture To Connect With Chinese Consumers
Vacheron Constantin – the world’s oldest watch brand in continuous production – has unveiled Maison 1755, its new immersive experiential space, in Shanghai, with the aim of sharing its 267-year… Read MoreCLOT Gives McDonald’s A Streetwear Makeover In China
The Asia-exclusive collaboration is generating a huge buzz across major social media channels. What can brands learn from the partnership? Read MoreChristian Cowan x Teletubbies, Y-3 Atelier, And Bally x Adrien Brody: Global Collabs Of The Week
In brand-collab news this week, Oscar-winning actor Adrien Brody designs a series of capsules with Bally, and Christian Cowan finesses meme fashion once again. Read MoreBoosting Consumption, Economic Stabilization Among Top Agendas At China’s ‘Two Sessions’
China just concluded its most important annual political event, the Two Sessions, and indications are that it’s good news for luxury brands. Read MoreAthleisure Boom Hits China’s Young Men
As the fitness trend accelerates post-pandemic, Chinese and international brands are turning their attention to an overlooked segment in China: men’s athleisure. Read MoreMove Over K-Pop, C-Pop Is Hitting High Numbers
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read MoreMuseums Are Rescuing NFTs. Will Luxury Remain Committed To Web3?
Uncertain times lie ahead for the previously hyped metaverse and Web3 sectors as we near the end of the first quarter of 2023. Read MoreCould the Middle East Be The ‘New China’ For Luxury Brands?
Luxury brands are no strangers to the Middle East, with the likes of Dubai and Abu Dhabi establishing themselves as high-end magnets in recent decades. Read MoreMM6 Maison Margiela x Chenpeng, Arc’Teryx x Songtsam And More: China Collabs Of The Week
This week in local brand collabs: Chinese hotel Songtsam launches hype-worthy merch, Maison Margiela’s diffusion line joins hands with Chenpeng, and Robert Wun’s Staccato heels hit shelves. Read MoreParty Like It’s 2023: China’s Rave Culture Sets A New Trend
Newfound post-lockdown freedoms in China are propelling the popularity of clubbing and raves, putting clubwear on the fashion map. Read More