Market Analysis
China’s Top 5 London Fashion Week Shows
Jing Daily zeroes in on Chinese social media to find the most talked-about Spring 2023 collections from London Fashion Week. Read More
Pinduoduo Versus Amazon: Can China’s E-commerce Giant Win On US Turf?
Backed by China’s price-sensitive consumers, Pinduoduo has beaten rivals Alibaba and JD.com in revenue growth. But can it replicate success in the US? Read More
Alibaba’s Latest Web3 Project Proves A New Era Of Retail Is Officially Here
To celebrate the annual 11.11 shopping festival, Alibaba is banking on the Chinaverse with its new interactive retail space called “Metaverse." Read More
Niche Fragrances Are Booming In China, And Global Brands Are Taking Note
Even as questions arise about the strength of Chinese consumer demand, the country's personal fragrance market could remain a bright spot. Read More
How Asia’s Idols Became A Gateway To The Metaverse
As the metaverse takes over Asia, idols across the continent are jumping onto the trend. But what can fans gain from their heroes entering the online terrain? Read More
Li-Ning Returns To Hong Kong After A Decade
Ten years have passed since Li-Ning’s first attempt at a Hong Kong flagship. What’s encouraging the brand, in a challenging COVID context, to try again? Read More
Louis Vuitton’s Cultural Strategy Behind Its Spin-Off Show In Aranya
Louis Vuitton's menswear spin-off show in Aranya achieved record viewership for the luxury industry, proving the prowess of the house's local strategy. Read More
Brands Explore Their Heritage In The Metaverse At NYFW
Brands on the NYFW roster collaborated with leading tech names to reimagine their heritage both in and out of the metaverse. Read More
Helena Rubinstein Sets The Bar For Nostalgia Marketing
Helena Rubinstein’s campaign film starring Faye Wong and directed by Wong Kar-wai drove significant social buzz on Chinese social media. Read More
Is Nike Losing Its Collab Dominance?
Following the Xinjiang cotton crisis, Nike’s popularity has continued to wane in mainland China. But is its collaboration strategy also partly to blame? Read More
