NFT
Would UHNWIs Buy a Hermès Birkin in the Form of an NFT?
The “MetaBirkin” case highlights the problems brands face in the metaverse. But there’s also huge potential for earnings by playing the scarcity card. Read More
Balmain Partners With MintNFT to Release New Crypto ‘Thread’
Luxury house Balmain is stepping into the Metaverse with a dynamic NFT launch, making the iconic French fashion house well-poised for the future of Web3. Read More
Why Luxury Needs to Embrace Cryptocurrency
As more and more consumers begin to use cryptocurrency, luxury brands are split on how best to deal with this opportunity. Read More
Adidas Throws a Music Party in China’s Metaverse
Adidas has joined forces with Tencent Music to host a virtual music festival. Is this the next stage of branded experiences in China? Read More
‘Into the Chinaverse’: Looking Ahead at China’s Metaversal Roadmap
A recent study from global innovation agency Fabernovel looks into how brands can navigate evolving attitudes within the Chinaverse. Jing Daily rounds up the key takeaways. Read More
Should Luxury Reassess Its Relationship with Cryptocurrency?
Virtual currencies have been catching luxury fashion’s attention, but just how responsible is the implementation of crypto following the markets latest shake up? Read More
How Viable is Instagram’s Latest NFT Initiative?
Instagram is now allowing users to display their NFTs on the app. But how will the integration strategy fare within an already challenging Web3 environment? Read More
Luk Fook Wants to Be the Virtual Pioneer of China’s Jewelry Industry
The Hong Kong-based jewelry retailer has revealed its inaugural three-part NFT collection that runs through the month of May. Read More
What Crypto Art Does China’s Gen Z Want?
Not even China — with Beijing’s restrictions on crypto — is immune to the NFT hype. But to engage Gen-Z collectors, brands need to think local. Read More
Will Philipp Plein’s Crypto Store Shake Up Luxury Retail?
Philipp Plein is giving his London flagship a metaverse makeover, from enabling crypto payments to unveiling an NFT gallery. Will other brands take note? Read More
