Marketing
How to Get Co-branding Right in China
Brand collaborations are more popular today than ever. But can Chinese brands reap collaborating benefits without using the influence of global players? Read More
How Boucheron Maximized Its Exhibition’s Reach In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Chanel’s Advent Calendar Comes Under Consumer Scrutiny
Chanel launched its first Advent calendar. Yet, netizens called out the brand as the price of the surprise box was much higher than what was in it. Read More
How Viya & Austin Li Won Singles’ Day
The big winners of this year’s Singles’ Day in China were its livestreamers. But can they also help luxury brands? Read More
Tmall’s Foray Into Adaptive Fashion
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Will Chinese Gen Z Buy Gucciaga & Fendace?
Gucciaga and Fendace sent the internet into a virtual meltdown with their two “collaborations of the century.” But will they reward these four brands? Read More
Loro Piana Taps Streetwear Icon Hiroshi Fujiwara for Collab
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read More
Is Xiaohongshu Becoming Dangerous for Luxury Brands?
China’s Gen Z-favored platform Xiaohongshu is under fire for inauthentic posts. Could the site lose its good reputation with young luxury shoppers? Read More
Florasis Celebrates Dai Ethnicity in Latest Campaign
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
From Street Art to Shoes: Eric Haze x Jimmy Choo
Eric Haze has joined Jimmy Choo to produce an extensive street-art-inspired collection. Here, he tells Jing Daily why now was the right time for it. Read More
