Marketing
Is Xiaohongshu Becoming Dangerous for Luxury Brands?
China’s Gen Z-favored platform Xiaohongshu is under fire for inauthentic posts. Could the site lose its good reputation with young luxury shoppers? Read More
Florasis Celebrates Dai Ethnicity in Latest Campaign
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
From Street Art to Shoes: Eric Haze x Jimmy Choo
Eric Haze has joined Jimmy Choo to produce an extensive street-art-inspired collection. Here, he tells Jing Daily why now was the right time for it. Read More
Juicy Couture’s New China Strategy Starts with STAFFONLY
Jing Daily connected with Juicy Couture and Shanghai’s STAFFONLY after the Californian brand’s first-ever Chinese brand collaboration. Read More
Prada Wows with Local Market Takeover in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Why SK-II’s Storytelling Still Resonates With Chinese Consumers
In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China. Read More
Can NET-A-PORTER’s Celebrity Cast Pay Off In China?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
With Kris Wu & Other Idols Tainted, What’s Luxury’s Next China Strategy?
Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Read More
6 Luxury Mooncake Gift Boxes Winning Over Shoppers This Mid-Autumn Festival
This year, luxury brands are making useful and sustainable mooncake tributes for the Mid-Autumn Festival, and we're showing you the best six. Read More
Artist Oscar Wang on Collaborating, Cartoons and China’s Gen Z
Cartoon animal characters have become the stars of Stella McCartney and Fendi's China brand marketing, thanks to Shanghai artist Oscar Wang. Read More
