Marketing
Maybelline x Namito Get Playful Online And Offline For Lunar New Year
How has the Maybelline x Namito collaboration resonated with Gen Z consumers in celebration of China’s most important annual festival? Read More
L’Oréal Taps China’s Art Toy Frenzy In The Year Of The Rabbit
Local collectible toy IP RobbiART became a popular partner for fashion and beauty brands on their Chinese New Year marketing campaigns this year. Read More
China’s Next Big Thing? Who Is Louis Vuitton’s Latest Ambassador Dylan Wang?
The French luxury house has announced Chinese actor Dylan Wang, famous for his lead role in "Love Between Fairy and Devil," as its newest brand ambassador. Read More
Louis Vuitton x Yayoi Kusama, Stained Glass Brain Dead, And Marni Workwear: Global Collabs Of The Week
Kicking off 2023, we’re seeing LV accessories covered in famous polka dots and hypebeast homeware from LA collective Brain Dead. Read More
Cultural Appreciation Vs. Appropriation: Navigating Luxury’s Cultural Marketing In China
As Chinese audiences closely scrutinize representations of their heritage, how can luxury brands navigate their approach to indigenous cultures in China? Read More
What 2022 Taught Us About Brand Collaborations
Navigating the avalanche of brand collaborations that came in 2022, our Collabs & Drops newsletter became a comprehensive, weekly highlight for China — and beyond. Here’s what we’ve learned. Read More
From Sexist Campaigns To Disturbing Designs, What Was Luxury Thinking In 2022?
Some brands went viral this year for the wrong reasons. From fashion faux pas to offensive campaigns, here’s a recap of marketing missteps in China in 2022. Read More
Looking Back: 2022’s Top 8 Global Campaigns In China
Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
Ferragamo Launches Chinese Elements-Themed Collection To Celebrate 2023 Lunar New Year
The debut of Ferragamo's Lunar New Year collection in China comes as millions of residents hope for a brighter future in the 2023 Year of the Rabbit. Read More
After Eileen Gu, IWC Partners With Faction Skis To Ride China Winter Sports Hype
Swiss watch brand IWC and Faction Skis released 55 pairs of luxury skis. Will jumping on the winter sports trend work out for the watchmaker? Read More
