Marketing
High Fashion Makeovers And Hypebeast Homeware: China Collabs Of The Week
The latest brand collaboration news in China: Mac Cosmetics taps Windowsen, Clot releases another Gallery 1950 rug, and Lacoste goes local. Read More
Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign
KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read More
What Makes A Great Collab? Neiwai Cracks The Formula
The brand’s capsule with Swaying/Knit and Andrea Jiapei Li is out now. It’s a crossover that works, thanks to the impact of its message. Read More
Luxury Thinks Beyond Mooncakes For Mid-Autumn Festival Celebration
Luxury brands rolled out playful concepts for their Mid-Autumn Festival gifts this year, rather than merely packaging mooncakes with extravagant boxes. Read More
Why Bearbrick’s Collab Magic Is Still Winning Over China
Bearbricks have become the go-to partner for a diverse roster of brands, from Jimmy Choo to Andy Warhol. What makes the Medicom Toy figurine so special? Read More
7Up, Skaters, And The Pet Economy: China Collabs of the Week
Whether its partnering with beverage brands or creating mini streetwear apparel for pets, brands are finding new ways to connect to Gen Z in China. Read More
Valentino’s Pink PP Is Set To Take Over Coastal City Aranya
Valentino's Pink PP will be rampant in the Aranya community, located in the Chinese coastal city of Qinhuangdao, between September 21 and late October. Read More
Diesel Mounts Giant Inflatable Sculptures In Shanghai
OTB-owned fashion brand Diesel presented shocking pop-up installations in Shanghai, which will likely benefit its expansion in China. Read More
Balmain Is The Latest To Tap Pokémon. What Will China Think?
After teaming up with Clarks and Uniqlo, Pikachu is getting the luxury treatment with Balmain. Will nostalgic Chinese consumers turn out for the collection? Read More
China’s Next GenZ Craze? Frisbee Collabs
From sportswear brand Anta to beauty label Elizabeth Arden, companies are designing frisbees to capture China’s latest Gen Z craze. Read More
