Marketing
Looking Back: 2022’s Top 8 Global Campaigns In China
Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
Ferragamo Launches Chinese Elements-Themed Collection To Celebrate 2023 Lunar New Year
The debut of Ferragamo's Lunar New Year collection in China comes as millions of residents hope for a brighter future in the 2023 Year of the Rabbit. Read More
After Eileen Gu, IWC Partners With Faction Skis To Ride China Winter Sports Hype
Swiss watch brand IWC and Faction Skis released 55 pairs of luxury skis. Will jumping on the winter sports trend work out for the watchmaker? Read More
From Palace x Gucci To Louis Vuitton x Nike, Here Are Our Global Collaboration Awards Of 2022
The year has served a few major fashion brand collaborations. Competitor clashes may have lost their shock factor, and high-low culture has seemingly collapsed, but we’ll always have viral drops. Read More
Maison Margiela Explores Its Brand Culture Via Pop-Up Project In Suzhou Yanlord Cangjie
Luxury fashion house Maison Margiela launched a pop-up space at Suzhou’s Yanlord Cangjie Project. What’s the strategy behind the initiative? Read More
Neiwai Hops Forward With Year Of The Rabbit Marketing
Neiwai launched a capsule collection in celebration of the Year of the Rabbit, featuring the brand’s collaboration with fictional character Peter Rabbit. Read More
China’s ‘Little Happiness’: Why Brands Should Be Wary Of Toxic Positivity
Faced with economic uncertainty, younger Chinese consumers are tired of being told by brands to “cheer up,” and seek realism and relatability instead. Read More
Alaia Chen’s Steiff, Melting Sadness’ First G-Shock, And Nexy.Co x Deng Yu: China Collabs Of The Week
Rabbit-themed collaborations are all the rage this week as global and local brands gear up for the Lunar New Year, including G-Shock, Nexy.Co, and Tommy Hilfiger. Read More
Gucci x Dickies, Loewe Bikes, And Clash Of The Streetwear Titans: Global Collabs Of The Week
Stepping up for the holiday season, brand collaborations have taken over our feeds. Here are some of this week's highlights from streetwear and luxury. Read More
Vivo, Wanda, And Other Chinese Brands Score Big At FIFA World Cup Qatar 2022
Even without a qualifying team, China is not out of the game. Here’s how local businesses and fans are showing their soccer love during the FIFA World Cup. Read More
