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Marketing

  • Looking Back: 2022’s Top 8 Global Campaigns In China

    Wenzhuo Wu  |   Share
    Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
  • Ferragamo Launches Chinese Elements-Themed Collection To Celebrate 2023 Lunar New Year

    Jing Daily  |   Share
    The debut of Ferragamo's Lunar New Year collection in China comes as millions of residents hope for a brighter future in the 2023 Year of the Rabbit. Read More
  • After Eileen Gu, IWC Partners With Faction Skis To Ride China Winter Sports Hype

    Lisa Nan  |   Share
    Swiss watch brand IWC and Faction Skis released 55 pairs of luxury skis. Will jumping on the winter sports trend work out for the watchmaker? Read More
  • From Palace x Gucci To Louis Vuitton x Nike, Here Are Our Global Collaboration Awards Of 2022

    Sadie Bargeron  |   Share
    The year has served a few major fashion brand collaborations. Competitor clashes may have lost their shock factor, and high-low culture has seemingly collapsed, but we’ll always have viral drops. Read More
  • Maison Margiela Explores Its Brand Culture Via Pop-Up Project In Suzhou Yanlord Cangjie

    Wenzhuo Wu  |   Share
    Luxury fashion house Maison Margiela launched a pop-up space at Suzhou’s Yanlord Cangjie Project. What’s the strategy behind the initiative? Read More
  • Neiwai Hops Forward With Year Of The Rabbit Marketing

    Wenzhuo Wu  |   Share
    Neiwai launched a capsule collection in celebration of the Year of the Rabbit, featuring the brand’s collaboration with fictional character Peter Rabbit. Read More
  • China’s ‘Little Happiness’: Why Brands Should Be Wary Of Toxic Positivity

    Yve Xu and Crystal Tai  |   Share
    Faced with economic uncertainty, younger Chinese consumers are tired of being told by brands to “cheer up,” and seek realism and relatability instead. Read More
  • Alaia Chen’s Steiff, Melting Sadness’ First G-Shock, And Nexy.Co x Deng Yu: China Collabs Of The Week

    Sadie Bargeron  |   Share
    Rabbit-themed collaborations are all the rage this week as global and local brands gear up for the Lunar New Year, including G-Shock, Nexy.Co, and Tommy Hilfiger. Read More
  • Gucci x Dickies, Loewe Bikes, And Clash Of The Streetwear Titans: Global Collabs Of The Week

    Sadie Bargeron  |   Share
    Stepping up for the holiday season, brand collaborations have taken over our feeds. Here are some of this week's highlights from streetwear and luxury. Read More
  • Vivo, Wanda, And Other Chinese Brands Score Big At FIFA World Cup Qatar 2022

    Julienna Law  |   Share
    Even without a qualifying team, China is not out of the game. Here’s how local businesses and fans are showing their soccer love during the FIFA World Cup. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/24/2023

Index LevelDaily Change% Change
262.68-$1.82-0.69%
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