Marketing
Can Lululemon’s Footwear Launch Beef Up Its Growth In China?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreSwatch x Omega Stirs Craze Around the World — Except in China
The Swatch x Omega collaboration has caused chaos worldwide, reselling for more than 10 times its original value. But in China, reactions were muted. Why? Read MoreP&G Missteps in China With ‘Smelly Feet’ Blunder
P&G’s post “Women's feet are five times more smelly than men's?” has received a barrage of negative comments. How can P&G placate angry netizens? Read MoreArc’teryx Celebrates Women Empowerment
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreCan Loewe x On Collab Leverage China’s Fitness Fever?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreXiaohongshu Launches New Collaboration with Homegrown Brands
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreThe Top Four Brands That Won International Women’s Day
Ahead of International Women's Day, Jing Daily highlights four brand campaigns that resonated greatly with today’s Chinese females. Read MoreC-Beauty Brand Girlcult Taps the Euphoria Hype
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreA Perfect Match: Tiffany Ties the Knot with Eileen Gu
Tiffany & Co. struck gold when it became the first luxury brand to partner with freestyle skier Eileen Gu. Here’s a breakdown of its endorsement strategy. Read MoreSHANG XIA Hosts Valentine’s Day Art Workshops in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More