Marketing
Can NET-A-PORTER’s Celebrity Cast Pay Off In China?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
With Kris Wu & Other Idols Tainted, What’s Luxury’s Next China Strategy?
Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Read More
6 Luxury Mooncake Gift Boxes Winning Over Shoppers This Mid-Autumn Festival
This year, luxury brands are making useful and sustainable mooncake tributes for the Mid-Autumn Festival, and we're showing you the best six. Read More
Artist Oscar Wang on Collaborating, Cartoons and China’s Gen Z
Cartoon animal characters have become the stars of Stella McCartney and Fendi's China brand marketing, thanks to Shanghai artist Oscar Wang. Read More
Richard Malone and the Magic of Mulberry Collabs
To celebrate its 50th anniversary, Mulberry asked Richard Malone and other young designers to explore what sustainable craft means to them. Read More
How Has Shang Xia x Pop Mart Collab Tapped Blind Box Economy?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Miu Miu Unveils Its “Mountain Club” Pop Up in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Can Fashion Brands Find Their Groove in China’s Street Dance Scene?
China’s biggest dance show, Street Dance of China, is winning more fans in its fourth season. Could this become luxury fashion’s new battleground? Read More
Why Mid-Autumn Festival Is China’s Fashion-Food Moment
With this year’s Mid-Autumn Festival arriving in two weeks, what global brands have collaborated with local partners on holiday mooncakes? Read More
How Luxury Brands Can Connect With Aging Chinese Millennials
Can luxury brands leverage the striking parallels between China’s millennials and its senior demographic to gain a stronger foothold in the county? Read More
