Marketing
China Collabs Of The Week: Dragon Jewelry, Streetwear For Pets, And Fengyi Tan
A quick dive into our top five brand collaborations this week, which includes Canada Goose’s new collection with Feng Chen Wang and Xu Zhen. Read More
The Rumors On Chinese Socials Are True: Palace x Gucci Is Official
British skate brand Palace has joined forces with Italian luxury house Gucci for the first time. Read More
How Does Lululemon Advocate For Wellbeing In China Amid Burnout Culture?
Overview: In October, Lululemon launched its “Wellbeing for All” campaign in China in celebration of World Mental Health Day 2022. The month-long initiative aims to inspire people to take positive… Read More
Yehuafan, Untitlab, And Stüssy’s New Beijing Store: China Collabs Of The Week
This week in China, retail stores are launching exclusive independent capsules (hello Browns x Untitlab) while architects are making fashion come to life. Read More
Choosing A Global Identity In The Age Of ‘Brand China’
As Chinese companies expand globally, executives need to determine the extent to which their brand should be associated with a Chinese identity. Read More
Liu Yuxin Ray-Bans, Rolls-Royce’s Art Program, And Local Streetwear: China Collabs Of The Week
China's brand collaboration highlights of the week include Rolls-Royce x Scarlett Yang, Gramicci x Randomevent, and Ray-Ban x Liu Yuxin. Read More
More Than Just A Photo Studio, Himomaster Has The Key To Viral Success
With over 6 million users, China’s high-end photo studio Himomaster has become the favored collaboration partner of fashion and beauty brands. Read More
Turning Aranya Pink Was A Stroke Of Genius From Valentino. Here’s Why
Valentino’s Pink PP campaign has been making waves on China’s social media since the house announced its dedicated takeover of the coastal city of Qinhuangdao’s Aranya district. Between September 22… Read More
Helena Rubinstein Sets The Bar For Nostalgia Marketing
Helena Rubinstein’s campaign film starring Faye Wong and directed by Wong Kar-wai drove significant social buzz on Chinese social media. Read More
Is Nike Losing Its Collab Dominance?
Following the Xinjiang cotton crisis, Nike’s popularity has continued to wane in mainland China. But is its collaboration strategy also partly to blame? Read More
