Marketing
4 MCNs You Need to Know in China
Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales? Read MoreIs China Excited About the Hello Kitty x Nike Rerelease?
Almost 20 years on, the playful Air Presto’s by Hello Kitty and Nike are back, stirring nostalgia for Chinese consumers. Read MoreInclusive Marketing Matters in China
Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read MorePrada Launches Online Culture Club Amid COVID-19 Lockdowns
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreWhat’s Behind China’s Country Bumpkin Trend?
China’s fascination with the country bumpkin or “rube” trend is the focus of this month’s Chinese Collabs column. Here’s what luxury needs to know. Read MoreBulgari Takes the Lead With 520 Valentine’s Day Celebration
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreHow Luxury Brands Should Navigate Chinese Fonts
China regulates the use of Chinese fonts to assure orthodoxy of the characters. What do luxury brands need to be aware of when designing with them? Read MoreHeytea Drops Hyped Collab with Hiroshi Fujiwara
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreAlexander Wang’s Campaign Featuring ‘Auntie Model’ Goes Viral
Alexander Wang’s latest campaign featuring a Taobao commercial model has went viral. However, can luxury players replicate the successful strategy? Read MoreCan the ‘Lipstick King’ Help Tencent Huiju Luxury Reach an Audience?
Tencent Huiju Luxury has joined hands with top livestreamer Austin Li. But will it help the fledgling e-commerce platform? Read More