Marketing
Lucky Rabbits For 2023: Luxury Brands Connect With Chinese Consumers Via Lunar New Year Timepieces
Lunar New Year designs provide watch brands with an opportunity to connect with one of their most important customer bases: the East Asian consumer. Read More
Chinese New Year 2023: Which Leading Luxury Brand Campaigns Are Winning The Year Of The Rabbit
The luxury sector in China may be on track for recovery in 2023. We take a look at how brands are celebrating the promising start of a new year. Read More
Nespresso Collaborates With Angel Chen For The Year of The Rabbit
For the Lunar New Year, Nespresso launches its “Patchwork Rabbit” collaboration with Angel Chen, a rising star in China's new generation of designers. Read More
Maybelline x Namito Get Playful Online And Offline For Lunar New Year
How has the Maybelline x Namito collaboration resonated with Gen Z consumers in celebration of China’s most important annual festival? Read More
L’Oréal Taps China’s Art Toy Frenzy In The Year Of The Rabbit
Local collectible toy IP RobbiART became a popular partner for fashion and beauty brands on their Chinese New Year marketing campaigns this year. Read More
China’s Next Big Thing? Who Is Louis Vuitton’s Latest Ambassador Dylan Wang?
The French luxury house has announced Chinese actor Dylan Wang, famous for his lead role in "Love Between Fairy and Devil," as its newest brand ambassador. Read More
Louis Vuitton x Yayoi Kusama, Stained Glass Brain Dead, And Marni Workwear: Global Collabs Of The Week
Kicking off 2023, we’re seeing LV accessories covered in famous polka dots and hypebeast homeware from LA collective Brain Dead. Read More
Cultural Appreciation Vs. Appropriation: Navigating Luxury’s Cultural Marketing In China
As Chinese audiences closely scrutinize representations of their heritage, how can luxury brands navigate their approach to indigenous cultures in China? Read More
What 2022 Taught Us About Brand Collaborations
Navigating the avalanche of brand collaborations that came in 2022, our Collabs & Drops newsletter became a comprehensive, weekly highlight for China — and beyond. Here’s what we’ve learned. Read More
From Sexist Campaigns To Disturbing Designs, What Was Luxury Thinking In 2022?
Some brands went viral this year for the wrong reasons. From fashion faux pas to offensive campaigns, here’s a recap of marketing missteps in China in 2022. Read More
