Marketing
Doe Shanghai Gets Tatted, Archive Editions Taps Oscar Wang, And Randomevent x Lee Jeans: China Collabs Of The Week
Retail stores Doe and Randomevent launch limited-edition collections, and Daniel Arsham’s Archive Editions announces its debut artist collab with Oscar Wang. Here are the week’s Collabs & Drops. Read More
‘Solar Terms’ Marketing: A New Cultural Driver For Chinese Beauty Brands
Once a guide for farming, the ancient Chinese calendar is being revived by beauty brands to engage younger consumers enamored with traditional culture. Read More
Estée Lauder And Shushu/Tong Pair Up For Valentine’s Day
Following a collaboration for the Qixi Festival in 2021, Estée Lauder and Shushu/Tong have joined forces again for Valentine's Day 2023. Read More
Rimowa x Palace, Loewe’s Last Studio Ghibli, And Vans x Collina Strada: Global Collabs Of The Week
Beyond Gucci Birkenstocks and Kendrick wearing Martine Rose x Nike to the Grammys, this week saw Loewe launch its last Studio Ghibli collection. Read More
The Maison Margiela x Gentle Monster Collab Is Making Waves In China
News of a collaboration between Gentle Monster and Maison Margiela has driven social buzz even before its official launch date on February 28. Read More
A Chinese New Year Controversy: Is Gucci Fur-real?
Things are not looking good at the Italian luxury house, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Read More
Tiffany’s First Footwear Collaboration With Nike Sees Lukewarm Reception In China
Tiffany and Nike's black and blue shoes are not impressing sneakerheads around the world so far. In China, the reception was tepid. Read More
Tesla Taps HeyTea, K11 x Bunney, And Angel Chen’s Latest: China Collabs Of The Week
This week, Heytea and Tesla join forces. And from Canada Goose puffer jackets to limited edition whisky bottles, is there anything local designer Angel Chen can’t do? Read More
How Luxury Brands Are Reviving Chinese Artisanal Traditions For Contemporary Tastes
From Guizhou textiles to inlaid wood, luxury brands, both native and Western, are reviving 5,000 years of history for today’s Chinese consumer. Read More
Are You Still Selling A Dream? Why Many Luxury Brands Are Lost In The ‘Sea Of Sameness’
Brands that use buzzwords like “selling a dream” rely far too much on design or materials in the hope to differentiate. But only a few truly stand out. Read More
