Marketing
Miu Miu Tells Women’s Tales In Chengdu
Miu Miu presented a physical screening of its ongoing Women's Tales project in Chengdu last week, solidying its status as "Brand of the Year in Fashion." Read More
Fendi’s New Game, Staffonly Sneakers, And Ann Andelman: China Collabs Of The Week
This week’s global brand collabs in China include Fendi launching a game with long-term collaborator, artist and clothing designer Oscar Wang. Read More
Arc’teryx Capitalizes On Coffee and Skiing Fever This Winter Season
Arc'teryx collaborated with coffee roaster and retailer Peet’s Coffee to launch a coffee shop in Beidahu, Jilin Province. Read More
Skechers’ 2022 World Cup Celebration, Clot x Be@rbrick’s Save Pandas, And Nan Knits’ Retail Tie-Up: China Collabs Of The Week
Beside Raf Simons’ major announcement that his brand will be closing, this week’s Chinese brand collab headlines include Clot, Be@rbrick, and Nan Knits. Read More
LV Campaign Taps Messi And Ronaldo As Qatar World Cup Kicks Off. Should More Luxury Brands Get In The Game?
The FIFA World Cup has just kicked off in Qatar, and China’s obsession for the sport represents a goal that luxury brands can’t afford to ignore. Read More
With International Travel Flat, How Are China’s Luxury Hotels Enticing Locals?
China’s continued dynamic zero-COVID policy has made even domestic travel onerous. How are hotel brands navigating this new normal? Read More
Loewe Sets The Bar For Chinese Cultural Marketing
Loewe’s Spring 2023 campaign inspired by Chinese ceramics was well received by Chinese netizens. What can global brands learn from the Spanish house? Read More
Song Yan Fei In Feng Chen Wang x Ugg, Nike x Soulgoods, And Be@rbrick: China Collabs Of The Week
This week in Chinese collaboration, global brands are continuing to leverage the fan bases of local talent, from independent designers to popular streetwear retailers. Read More
Haircare Brand Amika Taps Shanghai’s Underground Voguing Community
New York-born brand Amika has launched a campaign with Voguing Shanghai, the first voguing and ballroom culture platform in the mainland and a LGBT haven. Read More
Hopping Into Fashion: White Rabbit Candy Collaborates With Coach
The American fashion house's latest efforts to connect with Chinese consumers through a nostalgic White Rabbit candy collaboration is its sweetest yet. Read More
