Marketing
Rimowa Bets On China’s Travel Rebound With Pop-up Exhibition In Nanjing
Luxury luggage manufacturer Rimowa is looking to win clients beyond first-tier cities in China as inbound and outbound travel resumes. Read More
CLOT Gives McDonald’s A Streetwear Makeover In China
The Asia-exclusive collaboration is generating a huge buzz across major social media channels. What can brands learn from the partnership? Read More
Long Queues Form At Aesop’s Pop-up Library For International Women’s Day
Aesop transformed its Shanghai boutique into a library and offered free feminist books to visitors in celebration of International Women's Day. Read More
Maia Active Apologizes After Telling Feminists To ‘Shut Up’ On Women’s Day
Maia Active’s recent post calling for the end of “extreme” feminism has rubbed netizens the wrong way. What are the lessons to be learned? Read More
Winning Over The ‘She Economy’: How To Tap Female Consumption In China
China's Women’s Day on March 8 highlights the unstoppable rise of female consumers. Here’s how brands can effectively tap these opportunities. Read More
What Do China’s One Billion Plus Short Video App Users Mean For Luxury And E-commerce?
The number of short video app users in China surpassed 1 billion for the first time. How can brands capitalize on this medium? Read More
Neiwai‘s International Women’s Day Campaign Makes Waves On Social Media
Neiwai's “My Body To Me” campaign for International Women's Day drove significant traffic on social media. Why does it resonate with Chinese women? Read More
Dior Takes Fashion Week Marketing To New Highs
To understand the success factors behind Dior's runway show, Jing Daily looks at the localization, metaverse, and livestreaming efforts underpinning the brand's business performance. Read More
Will Nike’s Bet On Chinese Women’s Sports Communities Pay Off?
Nike has launched a new series of leggings for women in China, riding the pilates and yoga wave. Can it regain market share in the athleisure sector? Read More
Moncler x Mercedes-Benz, Raf Simons’ Fred Perry Finale, And Mowalola Timbs: Global Collabs Of The Week
Moncler and Mercedes-Benz prove luxury branding goes beyond consumer-focused products, while Raf Simons launches his last Fred Perry capsule. Read More
