Marketing
Jordan Brand Jumps Into China’s Metaverse With Tencent
Jordan Brand has teamed up with Super QQ Show to launch exclusive digital fashion pieces in celebration of its 25th anniversary in the Chinese market. Read More
How Fashion Brands Can Craft An Effective Glocalization Strategy
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
Will Boucheron’s Gaming Collab Score With Chinese Women?
Boucheron launched a joint project with Tencent’s mobile game "Light and Night," rolling out a video to celebrate the birthday of the male protagonist. Read More
JD.Com Plays Matchmaker For Luxury Brands On Chinese Valentine’s Day
JD.com employed advanced marketing tactics to ensure business success and profits for luxury brands during the Qixi Festival. Read More
Marketing Experts’ Top Tips For Brand Collaboration In China
A preview to Big in China: Brand Collaboration, marketing experts discuss what you need to know about co-branded launches in China. Read More
Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More
Fragrance x Accessory: How Chinese Brands Create Unexpected Collaborations
Chinese fragrance brand Documents announced its collaboration with local accessory brand Yvmin, dropping a limited-edition gift box for the Qixi Festival. Read More
C-Jewelry Brand Arsis Shows How To Tap ‘Sisters Who Make Waves’
Jewelry brand Arsis dropped a co-branded collection with the hit reality show Sisters Who Make Waves. Why was this a winning match? Read More
4 Luxury Qixi Campaigns Capturing Hearts In China
This year’s Qixi Festival will be the first V-day celebration since retail shutdowns in the second quarter. How are luxury brands courting Chinese shoppers? Read More
Nike x Jacquemus Rides Hype In China
The Nike x Jacquemus collection has finally dropped in China, combining designer Simon Porte Jacquemus’ iconic Parisian style and Nike’s vintage ACG pieces. Read More
