Marketing
Backlash to ‘Lipstick King’ Li Jiaqi sparks a new trend, with Chinese brands rolling out 79 RMB deals
The 79 RMB eyebrow pencil at the center of Li Jiaqi’s latest controversy has become a source of inspiration for local brands. Read More
Ferragamo’s ‘New Renaissance’ campaign masterpiece with Uffizi Galleries
As Ferragamo opens a new chapter under creative director Maximilian Davis, its Fall/Winter 2023 ad campaign reconnects with the art and beauty of Florence, the maison’s birthplace. Read More
Lacoste lands in Aranya to mark brand’s 90th anniversary
Lacoste hosted its 90th-anniversary celebration in Aranya, Qinghuangdao, transforming the coastal cultural community into a vibrant "Lacoste City." Read More
Victoria’s Secret taps Luckin Coffee ahead of fashion show comeback
Victoria's Secret is drumming up excitement for the return of its fashion show by partnering with popular Chinese coffee chain Luckin Coffee. Read More
Salomon releases first ever China-exclusive capsule collection
Salomon has established strong brand awareness among local outdoor enthusiasts ever since its parent company was acquired by Chinese sportswear giant Anta. Read More
How the $15 billion ‘mystery box’ niche is becoming fashion’s newest Web3 phenomenon
An increasing number of luxury brands are taking a shine to "mystery boxes" for the treasure trove of commercial and marketing opportunities they offer. Read More
Inside NBA star James Harden’s China livestream success. Is it replicable?
The basketball player was awed when 10,000 bottles of his wine sold in under 10 seconds on a Douyin livestream. Is this a tactic other brands can follow? Read More
The results are in: What did Chinese consumers splurge on this Qixi Festival?
Gift boxes, beauty products, and sports equipment were hot-selling items this Qixi Festival. Read More
Qixi, ‘China’s Valentine’s Day,’ is here: Which luxury campaigns are pulling at our heartstrings?
Luxury brands are courting Chinese consumers this Qixi Festival with poetic and culturally-specific campaigns. Here are our top picks. Read More
Lululemon celebrates China’s traditional Valentine’s Day with a modern twist
The Canadian sportswear giant has collaborated with a Chinese psychologist to publish a brochure to help consumers improve their relationships. Read More
