Marketing
Artist Oscar Wang on Collaborating, Cartoons and China’s Gen Z
This exclusive interview with Oscar Wang is part of Jing Daily’s bi-weekly Collabs and Drops newsletter — your 360-degree lowdown on the world of collaboration. Subscribe here. You might expect… Read More
Richard Malone and the Magic of Mulberry Collabs
To celebrate its 50th anniversary, Mulberry asked Richard Malone and other young designers to explore what sustainable craft means to them. Read More
How Has Shang Xia x Pop Mart Collab Tapped Blind Box Economy?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Miu Miu Unveils Its “Mountain Club” Pop Up in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Can Fashion Brands Find Their Groove in China’s Street Dance Scene?
China’s biggest dance show, Street Dance of China, is winning more fans in its fourth season. Could this become luxury fashion’s new battleground? Read More
Why Mid-Autumn Festival Is China’s Fashion-Food Moment
With this year’s Mid-Autumn Festival arriving in two weeks, what global brands have collaborated with local partners on holiday mooncakes? Read More
How Luxury Brands Can Connect With Aging Chinese Millennials
Can luxury brands leverage the striking parallels between China’s millennials and its senior demographic to gain a stronger foothold in the county? Read More
Scent of a Winner? Chanel Perfume Show Enchants China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read More
Where Do Luxury Brands Go After the Kris Wu & Zhang Zhehan Scandals?
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Read More
Tiffany’s Taps Beyoncé, Jay-Z, & Basquiat To Break The Internet
Tiffany’s new campaign features power couple Beyoncé and Jay-Z, a long-unseen painting by Basquiat, and the jeweler's legendary Tiffany Diamond. Read More
