Beauty
Opening The Door To China’s Advent Calendar Market
Following Chanel’s disastrous attempt last year, here’s what luxury brands need to know about the advent calendar space in China. Read More
LVMH’s ‘Guochao’ Beauty Brand Cha Ling Shutters China Stores
LVMH’s Chinese tea beauty brand Cha Ling has shuttered its physical doors and official WeChat store as part of its new business strategy. Read More
Diptyque Collaborates With Chinese Artist To Present Shanghai Pop-up Exhibition
Diptyque partnered with Chinese artist Wang Chunyi to present a pop-up exhibition in a newly opened commercial and cultural district in downtown Shanghai. Read More
L’Oréal Targets K-Beauty, C-Beauty And J-Beauty Consumers With New Korean Brand
L'Oréal Group has launched a new K-beauty brand called Shihyo as it looks to target North Asian shoppers across “beauty-intense” regions. Read More
As Beauty Brands Shutter Stores In China, Can The Metaverse Offer A Second Chance?
Maybelline is closing 14 standalone stores in China and prioritizing digital expansion. Can the metaverse offer struggling beauty labels a road to revival? Read More
L’Oréal Decodes The Future Of Beauty At First-Ever North Asia Summit
L’Oréal shows its prowess in the North Asia region by hosting its first-ever beauty industry innovation summit during the China International Import Expo. Read More
Meet The Local Fragrance Brands Preparing To Go Global
Gabby YJ Chen looks at three Chinese fragrance labels ready to enter the international market. Which will be the first to smell worldwide success? Read More
Meet Ushopal: The Accelerator Bringing Niche Beauty Brands To China
Can small beauty labels stand out against giants like L’Oréal in China? Here’s how one brand accelerator is putting them on the map. Read More
Will Fragrance Label Rituals’ Bet On Wellness Pay Off In China?
Dutch fragrance label Rituals collaborated with China National Geographic magazine to launch a campaign tapping the booming wellness trend in China. Read More
Can Ya-man Disrupt China’s At-Home Beauty Device Market?
High-end Japanese beauty device brand Ya-man is expanding the definition of beauty to resonate emotionally with Chinese shoppers. Read More
