Hard Luxury
Time’s Up, Hong Kong: Mainland China Takes Over Swiss Watch Sales
Thanks to Mainland consumer repatriation, it has now surpassed Hong Kong as the Swiss watch industry’s top export market — but for how long? Read More
It’s Time for Luxury Watch Brands to Go Online in China
In China, a land of dynamic digital innovations, how can luxury watchmakers boost their e-commerce and online marketing? Read More
How Brands Can Sparkle in China’s $100 Billion Jewelry Market
Global brands have only scratched the surface of China’s vast jewelry market. But can they learn from savvy domestic players and dazzle local audiences? Read More
Did LVMH Make or Break Tiffany By Turning It Yellow?
LVMH is changing Tiffany & Co. by appointing new board executives and turning its iconic blue to yellow. Will these changes work for the American jeweler? Read More
Was It A Smart Move For Patek To Kill Its Most Iconic Watch Line?
It is rare for a brand to discontinue its most iconic item. But Patek Philippe did just that, and it was a smart move. Read More
Can Gucci Sell High-End Watches To China?
Gucci has launched a new Haute Horlogerie line, with prices topping $300,000. But who will be Gucci’s high-end watch buyers? Read More
Tmall to the Rescue for Luxury Timepieces
As China becomes the largest market for Swiss watches, Tmall offers a lifeline to brands looking to tap this appetite for hard luxury. Read More
Auction Houses Embrace Luxury Fashion as New Frontier
In 2020, online luxury sales have brought new consumers to the likes of Sotheby’s, Christie’s, and Phillips. How are they going to continue in 2021? Read More
China Puts A Ring On Him
Traditional masculine jewelry implies gothic rings or rapper-inspired chains, but for China's cohort of Gen-Z, those style conventions aren’t enough. Read More
Swarovski’s Brand Refresh: China-Facing or China-Inspired?
The bold, colorful nature of the Swarovski refresh will appeal to China's Gen Z consumers — and what work for them proves to work globally. Read More
