Hard Luxury
Swatch x Omega Stirs Craze Around the World — Except in China
The Swatch x Omega collaboration has caused chaos worldwide, reselling for more than 10 times its original value. But in China, reactions were muted. Why? Read More
Bulova Teams up With Stefano Rosso’s D-CAVE for Metaverse Takeover
Bulova is next to brave the metaverse, teaming up with digital culture space D-CAVE for a re-edit of its iconic Computron LED watch. Read More
A Perfect Match: Tiffany Ties the Knot with Eileen Gu
Tiffany & Co. struck gold when it became the first luxury brand to partner with freestyle skier Eileen Gu. Here’s a breakdown of its endorsement strategy. Read More
Pandora Wants to Triple Its Revenue in China. Will It Succeed?
Pandora's latest annual report explained how it wanted to triple its China revenue. But with shaky footing in the country, is that really possible? Read More
Chow Tai Fook Joins Chanel, Hermès in Top 10 Global Luxury Companies
Ranked the tenth largest luxury company in the world in sales, Hong Kong-based jeweler Chow Tai Fook offers lessons in expanding in China. Read More
What Are the Secrets to Selling Hard Luxury to Gen Z in China?
Traditionally, luxury brands counted on a majority buyer base of older, established, and affluent individuals and a minority of younger consumers using luxury goods as a means to communicate (or… Read More
Why Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read More
Watches Are the Luxury Segment to ‘Watch’ in 2022
A key question for luxury brands with a growing presence in mainland China is what Chinese consumers will spend more on in the year to come. Read More
Supreme x Tiffany Is Happening—But Will It Work?
The rumors are confirmed. The Supreme x Tiffany's collaboration will drop this week. Is the hype going to work this time? Read More
Can Crypto Save China’s Diamond Market?
Diamonds have not caught the attention of Chinese investors because they tend to lose their resale value. But that could change thanks to cryptocurrency. Read More
