Hard Luxury
French Jeweler Chaumet Makes Daring Move on WeChat E-Commerce
Parisian jeweler Chaumet launches an e-commerce platform on WeChat ahead of the “520” holiday. Will this move change how hard luxury is purchased? Read More
Despite Hard Times In Q4, Richemont Is Confident in China And Alibaba
Despite a ripple effect from the COVID-19 pandemic during Q4, Richemont’s Chairman is confident in both the group’s online shift and China’s recovery. Read More
Hard Luxury Gets the Livestreaming Treatment
Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More
Amid COVID-19, Hublot Starts Selling Via WeChat
Beginning April 13th, fans of the Swiss luxury watch brand Hublot can access the latest releases on WeChat, ahead of other global markets. Read More
Has COVID-19 Affected The Tiffany-LVMH Deal?
LVMH's acquisition of Tiffany has slowed due to the COVID-19 outbreak. Will this allow LVMH to back out of the deal as the US hurtles towards a recession? Read More
Nadja Swarovski on Crystal Clear Sustainability Strategy in China
Jing Daily talks with Nadja Swarovski on their new sustainability strategy to reach Chinese consumers, which has become Swarovski’s largest market. Read More
How Luxury Watch Brands Are Celebrating The Year of the Rat
China accounts for half of all Swiss watches on the market, so Chinese New Year is hugely important. Here's a peek at three Year of the Rat offerings. Read More
Jewelers Struggle to Connect as Young Chinese Consumers Go Cold on Gold
Legacy jewelers in China need to take a page from their foreign competitors and figure out how gold can appeal to younger consumers — and quickly. Read More
Can Chinese Millennials and Gen Zers Warm the Freezing Global Diamond Industry?
Different from the U.S. which has a diamond purchasing habit for over half a century, China is still a new market for diamonds and one with great potential. Read More
Why China’s Gen Zers are Crucial for Luxury Jewelers
Compared to older generations, Gen Zers perceives jewelry quite differently. Jewelry brands need to understand how to take advantage of this growing market. Read More
