Hard Luxury
Can Cartier Boost Cultural Credibility In China With This Branding Campaign?
The latest chapter of the L'Odyssée de Cartier film series focuses on exploring the jeweler's century-long cultural connections with China. Read More
How Vacheron Constantin Honors Time And Culture To Connect With Chinese Consumers
Vacheron Constantin – the world’s oldest watch brand in continuous production – has unveiled Maison 1755, its new immersive experiential space, in Shanghai, with the aim of sharing its 267-year… Read More
Louis Vuitton’s Newest Watch Is An Homage To Traditional Chinese Opera
Two years in the making, Louis Vuitton’s Tambour Opera Automata pays homage to Sichuan opera’s mask-changing artform. Read More
Moncler x Mercedes-Benz, Raf Simons’ Fred Perry Finale, And Mowalola Timbs: Global Collabs Of The Week
Moncler and Mercedes-Benz prove luxury branding goes beyond consumer-focused products, while Raf Simons launches his last Fred Perry capsule. Read More
Diamonds Aren’t Forever: Young Chinese No Longer Say ‘I Do’ To Marriage And Rings
Facing a plummeting marriage rate and and an economic slowdown, China’s affordable diamond ring brands, including I Do, are weathering difficult times. Read More
Lucky Rabbits For 2023: Luxury Brands Connect With Chinese Consumers Via Lunar New Year Timepieces
Lunar New Year designs provide watch brands with an opportunity to connect with one of their most important customer bases: the East Asian consumer. Read More
What’s Driving The New Wave Of Watch Collectors In China?
After three years of Covid-19 lockdowns, China’s luxury watch industry is finally set to thrive. What do brands need to know about the new generation of collectors? Read More
Swarovski, Monica Vinader, And Other Demi-Fine Jewelry Brands Weather China’s COVID-19 Challenges
Catering to demand in the market between fine jewelry and fast fashion alternatives, demi-fine jewelry has seen rising popularity in China. Read More
One Second Wonder: Mr. Bags x Qeelin Sells Out Immediately
Netting over half a million RMB in a second, the brand’s collaboration with the fashion KOL has again shown the enduring power of Chinese influencers. Read More
Supreme To Rolex: How Streetwear Is Transforming Luxury Watch Culture
In conversation with experts from leading brands and platforms, we look at how the resale market and streetwear trends have transformed luxury watch culture into a hypebeast arena. Read More
