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Hard Luxury

  • Can Cartier Boost Cultural Credibility In China With This Branding Campaign?

    Wenzhuo Wu  |   Share
    The latest chapter of the L'Odyssée de Cartier film series focuses on exploring the jeweler's century-long cultural connections with China. Read More
  • How Vacheron Constantin Honors Time And Culture To Connect With Chinese Consumers

    Amy Fabris-Shi  |   Share
    Vacheron Constantin – the world’s oldest watch brand in continuous production – has unveiled Maison 1755, its new immersive experiential space, in Shanghai, with the aim of sharing its 267-year… Read More
  • Louis Vuitton’s Newest Watch Is An Homage To Traditional Chinese Opera

    Lisa Nan  |   Share
    Two years in the making, Louis Vuitton’s Tambour Opera Automata pays homage to Sichuan opera’s mask-changing artform. Read More
  • Moncler x Mercedes-Benz, Raf Simons’ Fred Perry Finale, And Mowalola Timbs: Global Collabs Of The Week

    Sadie Bargeron  |   Share
    Moncler and Mercedes-Benz prove luxury branding goes beyond consumer-focused products, while Raf Simons launches his last Fred Perry capsule. Read More
  • Diamonds Aren’t Forever: Young Chinese No Longer Say ‘I Do’ To Marriage And Rings

    Zihao Liu  |   Share
    Facing a plummeting marriage rate and and an economic slowdown, China’s affordable diamond ring brands, including I Do, are weathering difficult times. Read More
  • Lucky Rabbits For 2023: Luxury Brands Connect With Chinese Consumers Via Lunar New Year Timepieces

    Francesca Fearon  |   Share
    Lunar New Year designs provide watch brands with an opportunity to connect with one of their most important customer bases: the East Asian consumer. Read More
  • What’s Driving The New Wave Of Watch Collectors In China?

    Sadie Bargeron  |   Share
    After three years of Covid-19 lockdowns, China’s luxury watch industry is finally set to thrive. What do brands need to know about the new generation of collectors? Read More
  • Swarovski, Monica Vinader, And Other Demi-Fine Jewelry Brands Weather China’s COVID-19 Challenges

    Francesca Fearon  |   Share
    Catering to demand in the market between fine jewelry and fast fashion alternatives, demi-fine jewelry has seen rising popularity in China. Read More
  • One Second Wonder: Mr. Bags x Qeelin Sells Out Immediately

    Jing Zhang  |   Share
    Netting over half a million RMB in a second, the brand’s collaboration with the fashion KOL has again shown the enduring power of Chinese influencers. Read More
  • Supreme To Rolex: How Streetwear Is Transforming Luxury Watch Culture

    Sadie Bargeron  |   Share
    In conversation with experts from leading brands and platforms, we look at how the resale market and streetwear trends have transformed luxury watch culture into a hypebeast arena. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/31/2023

Index LevelDaily Change% Change
279.07+$4.451.62%
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