Fashion
Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri
By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
Fairytale Ending for Simone Rocha’s H&M Collab
Irish designer Simone Rocha’s collaboration with H&M crashed the Chinese version of the fast-fashion retailer’s website, which sent her fans into freefall. Read More
Paris Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read More
Lingerie Brand Neiwai Takes Bold Stance On Body Diversity
On March 1, Chinese lifestyle brand Neiwai launched the second installment of its NO BODY IS NOBODY project, celebrating female body diversity. Read More
16 Emerging Designer Names to Know
Five years ago, the concept of an independent designer was unknown in China. Now 16 are battling it out for investment from entrepreneur Wendy Yu. Read More
Dolce & Gabbana Can’t Get A Break, Nor Do They Deserve One
Following D&G's infamous China campaign, the brand sued Diet Prada for defamation. Now the case has resurfaced, proving audiences haven't forgotten Dolce's blunder. Read More
Givenchy’s New China Ambassadors Have Work to Do
Can Givenchy’s two new China ambassadors, Fan Chengcheng and Ouyang Nana, help it return to the highs under its previous designer Riccardo Tisci? Read More
Milan Is In The Mood For Fashion
This season’s Jing Daily Fashion Week Score moves to Milan, where we will analyze the brands and designers who best engaged with online Chinese audiences. Read More
What Can China Learn From the West About Secondhand Fashion?
China’s demand for luxury goods meant that the potential market for secondhand apparel was largely ignored until recent years, while it boomed in the West. Read More
C-beauty Disruptor Florasis Taps Rising Boy Band TNT As New Ambassador
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Peacebird, Florasis, and Clarins. Read More
