Fashion
Louis Vuitton Reinvents Its Travel Origins Amid Pandemic Restrictions
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Why China Is Boycotting These Western Brands (Again)
H&M, Nike, Zara, and the GAP have been accused by Chinese customs of selling substandard childrenswear with potential health hazards. Netizens are furious. Read More
Will Gucci’s Digital Bag Disrupt Luxury?
An experience engineered between Gucci and the online gaming platform Roblox has proven to be a valuable experiment for Kering’s jewel in the crown. Read More
Miu Miu Connects With Gen Z By Upcycling
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Fashion Scout Lands In China To Empower Local Creatives
Fashion Scout, a London-based consultancy dedicated to supporting emerging fashion designers, is landing in China for the first time from May 20 to 24. Read More
Hedi Slimane’s Celine Is Riding High in China — For Now
After three years under the helm of creative, artistic, and image director Hedi Slimane, CELINE experienced double-digit growth, driven by Chinese Gen Zers. Read More
Niche Brand Mansur Gavriel Enters China Running
Mansur Gavriel is attacking China by launching a flagship store on WeChat and a store in SKP Beijing. But is it already too late for the handbag line? Read More
How To Win The Booming Lingerie Market In China
The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Read More
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
Is Childrenswear The Growth Engine Of China’s Luxury Market?
Can luxury turn the heads of China’s millennial parents or is it down to local brands to dress their little princes and princesses? Read More
