Fashion
Forget Gender-Neutral Fashion. Chinese Men Want Women’s Clothes
Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity? Read More
Luxury Counterfeiters Target Chinese Designer Brands. Can They Fight Back?
With the cost and risk of counterfeiting products from leading luxury houses rising, high-end homegrown designer brands have become their latest targets. Read More
Shein Launches Eco Campaign Amid Copycat Accusations
Although Shein’s animal welfare campaign has gone viral, the Chinese fast-fashion giant has done little else to fix its ethical and environmental issues. Read More
Fashion Needs to Reconcile Its Role in the Climate Reckoning
A UN climate report has sounded a “code red for humanity.” How should fashion — the world’s second biggest polluter — respond? Read More
Is Off-White’s Popularity Cooling Down?
Once called the “hottest brand on the planet,” Off-White has fallen in popularity over recent years. Can a push into China rekindle its coolness? Read More
Meet the Future of Knitwear
In China, knitwear is undergoing a rebrand from younger fans to sustainability manifestos. Meet the next generation of brands that have it all stitched up. Read More
Margaret Zhang’s Vogue China Stands Against the Norm
Vogue China revealed the first hotly anticipated cover by its new and youngest-ever editor-in-chief, Margaret Zhang. What was the reaction from netizens? Read More
Louis Vuitton Releases Digital Game for Founder’s 200th Birthday
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Canada Goose, Moncler, & Bosideng Created A Puffer-Oligopoly In China
China’s $18 billion down apparel market is dominated by Canada Goose, Moncler, and homegrown conglomerate Bosideng — but for how long? Read More
What’s Behind The Global Appeal Of China’s Qipao Dress?
Wearing traditional qipao dresses has become popular in Hollywood and with Asian celebrities, but what is the history of this sexy dress? Read More
