Fashion
Labelhood Celebrates Qixi via the Romance of China’s Past
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Niche Luxury Shoes Became Huge In China
Promising new shoe designers have now made their mark in this changing segment. But how can they maximize the Chinese market? Read More
Will Luxury Brands Stand By Idol Kris Wu After Teen Sex Allegations?
Chinese Canadian pop star Kris Wu is embroiled in sexual assault allegations. How will luxury brands respond to the scandal? Read More
LVMH Looks To The Future With Stake In Off-White
Luxury conglomerate LVMH has acquired a 60-percent stake in Off-White, but will that help it gain credibility with China’s younger generations? Read More
Louis Vuitton Pre-Launches Fall 2021 Menswear At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
China Issues White Paper Claiming Uyghur Protection
China has released a report detailing its protection of ethnic minorities. But will this convince brands to resume sourcing cotton from Xinjiang? Read More
China Patriotism Could Launch Anta Sales Past adidas
Chinese sportswear titan Anta Sports could soon surpass the value of its international rival adidas because of rising patriotic spending in China. Read More
Has China Forgotten Phoebe Philo?
Fashion is rejoicing with the imminent return of cherished designer Phoebe Philo, who will launch a keepsake line next year. Read More
Will Virgil Abloh’s Xiaohongshu Profile Save Off-White?
Virgil Abloh has debuted on China’s popular social commerce app Little Red Book. But will this revive Off-White’s relevance among local consumers? Read More
Cartier Touts Sustainability Via Art Exhibition
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
