Content Commerce
Dior’s Guochao Menswear Collection Avoids Cultural Clichés
Dior has become one of the few Western luxury brands to embrace the guochao trend by combining traditional Chinese culture with modern style. Read More
Is It Too Late for Japanese Luxury Resale in China?
Although accounting for a relatively small sliver of total luxury sales, China’s high-end resale market is on the rise. Read More
Luxury Content Commerce Collabs Go to Hollywood
A sure sign that the pandemic is winding down in the United States is the return of the summer movie box office season that kicks off with Memorial Day. Read More
Consumers Don’t Hate Your Brand, They’re Just Bored
One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
Pomellato CEO Sabina Belli on China’s Changing Jewelry Market
Since becoming Pomellato CEO in December 2015, Sabina Belli has led its global expansion and efforts to attract a new generation of jewelry lovers. Read More
As Brands Produce More Content, Production Houses Launch Brands
A new show by L’Oréal is the latest example of a major brand jumping on the content-commerce bandwagon to leverage the global streaming content boom. Read More
The Next Frontier for Chinese Luxury Resale Platforms: Their Own Brands?
Following years of steady growth, secondhand luxury e-commerce has become a red-hot space in emerging markets like China. Read More
At Shanghai’s TX Huaihai Mall, Tech Drives the Curated Shopping Experience
Imagine a shopping mall designed around a single target audience, offering a curated collection of stores handpicked by their fans. Read More
CollaBrands: Adidas Goes Green in Sustainability Partnerships With Disney and Depop
Gen Z and millennials seek out brands that represent their beliefs, and one of the core values for both demographics is the need for sustainability. Read More
This Sotheby’s x Loewe Collab Is The Future Of Brand Partnerships
By positioning their artisan-crafted collaboration alongside masterpieces, have Sotheby's and Loewe discovered a new way to market crossover luxury? Read More
