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Content Commerce

  • Asia Demand Drives Estée Lauder’s Global Performance

    Avery Booker  |   Share
    Better-than-expected e-commerce sales, continued demand for skincare, and a home fragrance craze in China fueled Estée Lauder’s growth this quarter. Read More
  • Cartier’s Content-Commerce Prowess Attracts a New Generation of Consumers in China

    Avery Booker  |   Share
    Nearly 30 years after entering the mainland Chinese market, Cartier has been an unlikely fast mover in adopting a comprehensive digital-first marketing strategy, helping the storied brand reach a new generation… Read More
  • China, Once Again, To The Rescue For Capri Holdings

    Avery Booker  |   Share
    Backed by Michael Kors, Jimmy Choo, and Versace, Capri Holdings announced its third-quarter fiscal 2021 results, with China recording double-digit growth. Read More
  • Future Tech China: Douyin’s Winning 2021 Playbook

    Tanya Van Gastel  |   Share
    The gloves are coming off for Douyin this year. Here are five things they’ll do to guarantee their ascendancy at home in China over the course of 2021. Read More
  • Sotheby’s Takes a Content-Commerce Leap With Bulgari

    Avery Booker  |   Share
    The Covid-19 pandemic has seen virtually every major global brand accelerating their digital initiatives through e-commerce, with more seeking to add livestreaming into the mix to reach and sell to… Read More
  • Could Low-End Shein Become the H&M of China?

    Avery Booker  |   Share
    As TikTok has become an important marketing avenue for brands hoping to tap the spending power of its largely Gen Z audience, few have capitalized quite as well on the… Read More
  • Knowledge-Based Video Content Is the Latest Battleground for Chinese Tech

    Avery Booker  |   Share
    Brands worldwide are already well aware of China’s short video boom of the last few years, which has powered the growth of hugely popular platforms such as Bytedance’s Douyin (TikTok’s… Read More
  • Luxury Mahjong Without Cultural Appropriation

    Avery Booker  |   Share
    The Mahjong Line controversy shows that without the right context and intention, attempts at cultural adaptations can turn into appropriation. Read More
  • How Are Luxury Brands Juggling the Paradox of Exclusivity and Inclusivity?

    Sadie Bargeron  |   Share
    In a world pushing for greater inclusivity, luxury’s focus is on the stories brands can tell and the experiences they can offer. Read More
  • Ongoing Pandemic to Fuel Brand-Funded Content in 2021

    Avery Booker  |   Share
    With consumers around the world still spending a significant amount of time at home — whether by choice or as required by law — traditional marketing strategies will become even… Read More
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See the future of marketing with the Jing Daily Content Commerce Edition

Our twice-weekly newsletter covers the latest developments from China and around the world on how brands use content to drive revenue.

Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 04/09/2021

Index LevelDaily Change% Change
322.77+$1.060.33%
LVMHKeringRichemont
+$0.37+$0.51-$0.14
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