Content Commerce
At Shanghai’s TX Huaihai Mall, Tech Drives the Curated Shopping Experience
Imagine a shopping mall designed around a single target audience, offering a curated collection of stores handpicked by their fans. Read More
CollaBrands: Adidas Goes Green in Sustainability Partnerships With Disney and Depop
Gen Z and millennials seek out brands that represent their beliefs, and one of the core values for both demographics is the need for sustainability. Read More
This Sotheby’s x Loewe Collab Is The Future Of Brand Partnerships
By positioning their artisan-crafted collaboration alongside masterpieces, have Sotheby's and Loewe discovered a new way to market crossover luxury? Read More
Pepsi’s Peachy Tune With Li Xian Takes Off On Weibo
A recent Pepsi initiative shows how each Chinese social media platform offers its own unique ways of creating content and promoting campaigns. Read More
Q&A: Telfar Aims to “Exit” the Fashion Industry
Jing Daily recently caught up with Telfar to discuss the brand's message of inclusivity, its Bag Security Program, brand collaborations, and more. Read More
What Dior’s “Nose” Knows About Premium Branded Content
While luxury brands have produced high-quality short films for many years, they are increasingly seeking to stand out by upgrading their content. Read More
CollaBrands: Sony and Discord Create a New Future for Social Media
One major consequence of the global pandemic has been the rapid digitalization of our everyday lives, from shopping to personal interactions. Read More
Six Brand Collaborations Chinese Consumers Loved in April
Our picks for the most memorable initiatives in China’s active brand collaboration scene from April, including Sotheby's and Pomellato. Read More
Bytedance’s E-Commerce Ambitions Look Beyond China
In the run-up to an impending IPO, Bytedance is moving quickly to nab market share from Chinese tech incumbents like Alibaba via a pivot to e-commerce. Read More
Branded Content Is the Path to Gen Z in 2021
Whether it comes in the form of talk shows or reality programming, branded content is critical to reach Gen Z consumers on their favorite platforms. Read More
