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Content Commerce

  • Could Streetwear Be a Global Gateway for Chinese Brands?

    Avery Booker  |   Share
    The gray area between sportswear and streetwear is where Chinese brands might see the greatest potential to capture global interest. Read More
  • LVMH’s K-Pop Ambassador Strategy a Winning Approach in China

    Avery Booker  |   Share
    Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
  • SK-II Launches Olympic-Standard AR Battle for Female Empowerment

    Miranda Yuan  |   Share
    An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read More
  • Are Luxury M&As Long-Term China Plays in Disguise?

    Avery Booker  |   Share
    Recent acquisitions suggest a sense of urgency among luxury giants to branch out and invest in traditionally weaker areas. Read More
  • Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?

    Avery Booker  |   Share
    China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
  • Upcycling, Deadstock, Resale: Will Luxury’s “Archive” Trends Work in China?

    Avery Booker  |   Share
    Online platforms offer brands an increasingly lucrative conduit for selling excess inventory while latching onto the circular economy trend.  Read More
  • Don’t Bother Looking for the Next Shein

    Avery Booker  |   Share
    Shein’s success has motivated investment firms to kick off the search for similar companies that can become the next big thing among global Gen Z. Read More
  • Street Art Pioneer Eric Haze on Collaboration, Creativity, and China

    Avery Booker  |   Share
    Jing Daily recently caught up Eric Haze to discuss brand collaborations, his growing presence in China, upcoming projects, and much more. Read More
  • Six Brand Collaborations Chinese Consumers Loved in May

    Julia Lu  |   Share
    Our picks for the best brand collaborations in May 2021, including Maserati x CANOTWAIT, Li Jiaqi x Tmall, and Jason Wu x Wendy Yu. Read More
  • CollaBrands: Ferrari’s Partnerships in Food and Fashion Fuel a Luxury Lifestyle Expansion

    Steven Ekstract  |   Share
    It is little wonder that Ferrari is working with some of Italy’s leading creative talents to expand into a fully developed lifestyle brand. Read More
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See the future of marketing with the Jing Daily Content Commerce Edition

Our twice-weekly newsletter covers the latest developments from China and around the world on how brands use content to drive revenue.

Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/24/2023

Index LevelDaily Change% Change
262.68-$1.82-0.69%
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