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Content Commerce

  • Amid Crackdown on “Excessively Entertaining” Content, Low-Key Programs Could Set the Tone For 2022

    Avery Booker  |   Share
    A new government crackdown on “excessive” entertainment could have a huge impact on sponsorships and marketing initiatives in China next year.  Read More
  • Though Overshadowed by Newer Platforms, WeChat Still a Powerful Purchase Driver

    Zihao Liu  |   Share
    Millennials and Gen Z consumers will soon become the backbone of luxury consumption in China via soaring purchases and rising influence. Read More
  • Why Elderly Content Is Trending in China

    Zihao Liu  |   Share
    For this year’s Double Ninth Festival on October 14, a clear trend had many brands showcasing how their products could directly benefit aging consumers. Read More
  • Undercover Influencers Test the Patience of China’s Censors

    Zihao Liu  |   Share
    While many Chinese KOLs are resisting the urge to show off, others are evading censors by shoehorning luxury items into seemingly unassuming content.  Read More
  • What Do Chinese Consumers Really Want From E-Commerce Platforms?

    Avery Booker  |   Share
    Now, brands are finding that consumers in China are looking for much more when deciding when to buy, and where to buy it. Read More
  • China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022

    Avery Booker  |   Share
    A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read More
  • Will a Red-Hot Bilibili Become Irresistible to Luxury Brands in 2022?

    Avery Booker  |   Share
    Bilibili’s advertising revenue is one area to watch in the remainder of 2021 and into 2022, as more beauty and luxury brands eye the platform. Read More
  • Luxury Resale Is China’s Next Retail Battleground

    Avery Booker  |   Share
    Like much else that goes on in today’s luxury market, rising brand interest in resale is driven by demand from millennial and Gen Z consumers. Read More
  • Is Pop Mart’s Gravy Train Grinding to a Halt?

    Avery Booker  |   Share
    China’s collectibles market has exploded over the past decade, driven by millennial and Gen Z demand for limited-edition designer and art toys. Read More
  • Will Luxury Brands Get Tangled Up in China’s Gaming Crackdown?

    Avery Booker  |   Share
    With every fast-rising trend in China, seasoned brands have become accustomed to the risk of government involvement at any time to impose new regulations. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 09/29/2023

Index LevelDaily Change% Change
253.33+$4.011.61%
LVMHKeringRichemont
-$2.12-$0.79-$0.07
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