Content Commerce
CollaBrands: Best Foot Forward
With all the recent hype about non-fungible tokens, it seems apropos to look at how sneakerheads pioneered the hottest fashion category for collaborations. Read More
Beauty Brands Find Their Funny Bones in China
While most brands rely on the star power of actors and idols, down-to-earth comedians are emerging as the newest faces of global beauty in China. Read More
Why Livestreaming May Not Be For Every Luxury Brand
E-commerce livestreaming has attracted enormous buzz for its potential to drive sales in the current environment as well as in the post-coronavirus future. Read More
When Will Beauty Benefit From the Global Gaming Boom?
Throughout the past year of global coronavirus lockdowns, our digital selves are likely to have seen far more public exposure than our physical selves. Read More
Why Luxury Brands Need to Think Like Media Platforms
Companies with a content commerce-based marketing approach are thriving and positioning themselves for long-term post-COVID success. Read More
Social Media Isn’t the Future of Digital Luxury Marketing
The evolution of digital marketing, particularly over the past year, indicates that social media may not be as future-proof as it once seemed. Read More
Fines Aren’t Alibaba’s Problem — Competition Is
For the benefit of consumers, the ultimate objective of the big Alibaba fine was to compel it to give up on its longstanding “forced exclusivity” policies. Read More
Brand-Owned Resale Could Finally “Close the Loop” for Luxury
Although it currently accounts for less than 10 percent of the total luxury market, resale is perhaps the most important trend reshaping the industry. Read More
Should Luxury Brands Tune Into Virtual Concerts?
Livestreamed shows have evolved to incorporate mesmerizingly artistic content with the potential for immense reach, making the concert industry more inclusive and accessible. Read More
CollaBrands: Co-Branding in the Digital World
This week our focus is on the growth of digital co-branding — partnering with digitally native brands to increase brand awareness and drive consumer demand. Read More
