Content Commerce
Pomellato CEO Sabina Belli on China’s Changing Jewelry Market
Since becoming Pomellato CEO in December 2015, Sabina Belli has led its global expansion and efforts to attract a new generation of jewelry lovers. Read More
As Brands Produce More Content, Production Houses Launch Brands
A new show by L’Oréal is the latest example of a major brand jumping on the content-commerce bandwagon to leverage the global streaming content boom. Read More
The Next Frontier for Chinese Luxury Resale Platforms: Their Own Brands?
Following years of steady growth, secondhand luxury e-commerce has become a red-hot space in emerging markets like China. Read More
At Shanghai’s TX Huaihai Mall, Tech Drives the Curated Shopping Experience
Imagine a shopping mall designed around a single target audience, offering a curated collection of stores handpicked by their fans. Read More
CollaBrands: Adidas Goes Green in Sustainability Partnerships With Disney and Depop
Gen Z and millennials seek out brands that represent their beliefs, and one of the core values for both demographics is the need for sustainability. Read More
This Sotheby’s x Loewe Collab Is The Future Of Brand Partnerships
By positioning their artisan-crafted collaboration alongside masterpieces, have Sotheby's and Loewe discovered a new way to market crossover luxury? Read More
Pepsi’s Peachy Tune With Li Xian Takes Off On Weibo
A recent Pepsi initiative shows how each Chinese social media platform offers its own unique ways of creating content and promoting campaigns. Read More
Q&A: Telfar Aims to “Exit” the Fashion Industry
Jing Daily recently caught up with Telfar to discuss the brand's message of inclusivity, its Bag Security Program, brand collaborations, and more. Read More
What Dior’s “Nose” Knows About Premium Branded Content
While luxury brands have produced high-quality short films for many years, they are increasingly seeking to stand out by upgrading their content. Read More
CollaBrands: Sony and Discord Create a New Future for Social Media
One major consequence of the global pandemic has been the rapid digitalization of our everyday lives, from shopping to personal interactions. Read More
