Content Commerce
China’s newest viral collab: megabrands Luckin Coffee x Moutai join forces
Luxury liquor Moutai and domestic coffee chain Luckin partnered up for a Moutai-flavored latte. The collaboration proved an instant sensation in China Read More
Key Takeaways From The Webinar ‘Big In China: Brand Collaboration’
Jing Daily recently hosted a discussion on cross-branded releases with Olivia Plotnick of Wai Social, APPortfolio’s Keith Wong, and artist Scarlett Yang. Read More
Why The Rise Of ‘Micro-Vacations’ In China Could Have Global Implications
With no sign that Chinese travelers will return to far-flung destinations any time soon, one of the country’s latest travel trends is the “micro-vacation.” Read More
From Coperni’s Spray-On Dress To AVAVAV’s Falling Models, This Is The Post-COVID Catwalk
During the Spring 2023 season, it wasn’t the clothes going viral — it was the runway shows. Physical events are back and bigger than ever before. Read More
When Could Chinese Tourists Return To The World Stage?
Looking into this question, ILTM and data firm Altiant examine the current and future travel intentions of affluent Chinese tourist-shoppers. Read More
Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?
As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read More
Niche Fragrances Are Booming In China, And Global Brands Are Taking Note
Even as questions arise about the strength of Chinese consumer demand, the country's personal fragrance market could remain a bright spot. Read More
Will Global Luxury Brands Forget About Bilibili?
The past year has shown that Bilibili’s position is far from secure, with recent financials revealing a clear disconnect between user growth and revenue. Read More
China’s Changing Fashion Landscape Stands To Benefit JNBY Group
Battered by unpredictable COVID lockdowns and flagging consumer confidence, China's retail environment remains challenging for foreign and domestic brands. Read More
Homegrown Chinese Brands On The Rise As Foreign Rivals Hunker Down
Facing a more challenging economic and regulatory environment China, major global luxury and consumer brands are hunkering down for some tough times ahead. Read More
