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Content Commerce

  • China’s newest viral collab: megabrands Luckin Coffee x Moutai join forces

    Lisa Nan  |   Share
    Luxury liquor Moutai and domestic coffee chain Luckin partnered up for a Moutai-flavored latte. The collaboration proved an instant sensation in China Read More
  • Key Takeaways From The Webinar ‘Big In China: Brand Collaboration’

    Sadie Bargeron  |   Share
    Jing Daily recently hosted a discussion on cross-branded releases with Olivia Plotnick of Wai Social, APPortfolio’s Keith Wong, and artist Scarlett Yang. Read More
  • Why The Rise Of ‘Micro-Vacations’ In China Could Have Global Implications

    Avery Booker  |   Share
    With no sign that Chinese travelers will return to far-flung destinations any time soon, one of the country’s latest travel trends is the “micro-vacation.”  Read More
  • From Coperni’s Spray-On Dress To AVAVAV’s Falling Models, This Is The Post-COVID Catwalk

    Sadie Bargeron  |   Share
    During the Spring 2023 season, it wasn’t the clothes going viral — it was the runway shows. Physical events are back and bigger than ever before. Read More
  • When Could Chinese Tourists Return To The World Stage?

    Avery Booker  |   Share
    Looking into this question, ILTM and data firm Altiant examine the current and future travel intentions of affluent Chinese tourist-shoppers. Read More
  • Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?

    Avery Booker  |   Share
    As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read More
  • Niche Fragrances Are Booming In China, And Global Brands Are Taking Note

    Avery Booker  |   Share
    Even as questions arise about the strength of Chinese consumer demand, the country's personal fragrance market could remain a bright spot. Read More
  • Will Global Luxury Brands Forget About Bilibili?

    Avery Booker  |   Share
    The past year has shown that Bilibili’s position is far from secure, with recent financials revealing a clear disconnect between user growth and revenue. Read More
  • China’s Changing Fashion Landscape Stands To Benefit JNBY Group

    Avery Booker  |   Share
    Battered by unpredictable COVID lockdowns and flagging consumer confidence, China's retail environment remains challenging for foreign and domestic brands. Read More
  • Homegrown Chinese Brands On The Rise As Foreign Rivals Hunker Down

    Avery Booker  |   Share
    Facing a more challenging economic and regulatory environment China, major global luxury and consumer brands are hunkering down for some tough times ahead. Read More
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See the future of marketing with the Jing Daily Content Commerce Edition

Our twice-weekly newsletter covers the latest developments from China and around the world on how brands use content to drive revenue.

Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 09/26/2023

Index LevelDaily Change% Change
250.72-$3.64-1.43%
LVMHKeringRichemont
-$0.92-$0.44-$0.13
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