Content Commerce
In China, Luxury Must Bridge Digital and Physical Like Never Before
Today, virtually every digital holdout in the luxury industry has dropped any suspicion towards e-commerce and digital marketing. Read More
With First Travel-Focused Double Eleven Gala, Fliggy Shakes Up Singles’ Day
This year's Double Eleven e-commerce festival saw tourism, an industry hard-hit by the COVID pandemic, become a noticeable presence. Read More
Amid Crackdown on “Excessively Entertaining” Content, Low-Key Programs Could Set the Tone For 2022
A new government crackdown on “excessive” entertainment could have a huge impact on sponsorships and marketing initiatives in China next year. Read More
Though Overshadowed by Newer Platforms, WeChat Still a Powerful Purchase Driver
Millennials and Gen Z consumers will soon become the backbone of luxury consumption in China via soaring purchases and rising influence. Read More
Why Elderly Content Is Trending in China
For this year’s Double Ninth Festival on October 14, a clear trend had many brands showcasing how their products could directly benefit aging consumers. Read More
Undercover Influencers Test the Patience of China’s Censors
While many Chinese KOLs are resisting the urge to show off, others are evading censors by shoehorning luxury items into seemingly unassuming content. Read More
What Do Chinese Consumers Really Want From E-Commerce Platforms?
Now, brands are finding that consumers in China are looking for much more when deciding when to buy, and where to buy it. Read More
China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read More
Will a Red-Hot Bilibili Become Irresistible to Luxury Brands in 2022?
Bilibili’s advertising revenue is one area to watch in the remainder of 2021 and into 2022, as more beauty and luxury brands eye the platform. Read More
Luxury Resale Is China’s Next Retail Battleground
Like much else that goes on in today’s luxury market, rising brand interest in resale is driven by demand from millennial and Gen Z consumers. Read More
