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Content Commerce

  • What the World Needs to Learn From Chinese Content Commerce: Part Five

    Avery Booker  |   Share
    Inundated by advertisements on a daily basis, Chinese consumers have grown numb to traditional marketing strategies and messaging. Read More
  • Luxury’s Conversations on Clubhouse

    Sadie Bargeron  |   Share
    Only a year old, the invite-only audio app Clubhouse has become the most buzzed-about social media platform to appear since TikTok. Read More
  • CollaBrands: Marvelous Brand Collaborations — Gotta Catch Them All

    Steven Ekstract  |   Share
    Entertainment franchises with staying power consistently partner with consumer brands on product licensing, cross promotions, and brand collaborations. Read More
  • How Mercedes-Benz Won Over Women on Xiaohongshu

    Louisa Loehrig  |   Share
    Who says cars are mainly for men? They are absolutely not, and Mercedes-Benz has been doing what they can to drive out (excuse the pun) this stereotype.  Read More
  • What Is Luxury’s Next DTC Opportunity in China?

    Avery Booker  |   Share
    Though far from a new retail segment, the past year has represented a turning point for direct-to-consumer (DTC) brands, particularly in China. Read More
  • What the World Needs to Learn From Chinese Content Commerce: Part Four

    Avery Booker  |   Share
    As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
  • How China’s Shein Conquered Global Social Media

    Sadie Bargeron  |   Share
    As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
  • Return of the Living Dead… Brands

    Steven Ekstract  |   Share
    The coronavirus pandemic has created a once-in-a-century opportunity for brand nostalgia. Read More
  • Q&A: Walpole CEO Helen Brocklebank on COVID-19, Tourism and the Future of British Luxury

    Avery Booker  |   Share
    Jing Daily chats with Walpole CEO Helen Brocklebank about the current state of British luxury and where it could be headed in the months ahead. Read More
  • What the World Needs to Learn From Chinese Content Commerce: Part Three

    Avery Booker  |   Share
    Although branded film and video productions are nothing new, in China they have gained widespread acceptance as a hybrid art form-marketing vehicle. Read More
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See the future of marketing with the Jing Daily Content Commerce Edition

Our twice-weekly newsletter covers the latest developments from China and around the world on how brands use content to drive revenue.

Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 04/19/2021

Index LevelDaily Change% Change
327.96-$1.28-0.39%
LVMHKeringRichemont
-$1.72+$0.9-$0.01
View Index

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