Beauty
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers
During the pandemic, most brands had already launched Douyin or WeChat channels. But now there’s another platform they cannot ignore: Bilibili.com. Read More
K-Beauty Gets an Expensive Makeover
While affordable K-beauty is losing Chinese consumer affection, its counterpart — premium Korean skincare — is riding high in the market. Read More
What Brands Need To Know About Young China’s Surgery Boom
Unlike the West’s focus on individuality, a unified standard of beauty haunts Chinese women, so they require different messaging from Western brands. Read More
Have China’s ‘Traffic Stars’ Become Toxic For Beauty Brands?
Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy. Read More
C-Beauty Surpass International Brands For The First Time
For the first time, Chinese beauty labels surpassed international competitors in online GMV, with Florasis and Perfect Diary topping the list. Read More
How Givaudan Sniffed Out Success In China
Jing Daily caught up with Maurizio Volpi and Yaling Li of the fragrance company Givaudan to see how they are adapting to China’s perfume market. Read More
What Brands Need to Know About China’s Patriotic Perfume Boom
Young Chinese aren’t just looking for novelty perfumes; they also crave scents and imagery that evoke a sense of their Chinese identities. Read More
Can Perfect Diary Take C-Beauty Global?
Perfect Diary has dominated China’s beauty market with its community building and innovative collaborations. But will these tactics work on a global stage? Read More
Chanel’s Centennial No. 5 Collection Sells Out in China
For its No.5’s 100th Anniversary, Chanel launched a limited-edition capsule collection called Chanel Factory 5 — and it’s already sold out in China. Read More
How Luxury Aesthetic Medicine Has Changed Beauty In China
The innovations behind luxury aesthetic medicine are taking over China’s beauty industry. But can Western beauty brands take advantage of this trend? Read More
