Beauty
Shiseido pivots away from China’s 618 shopping festival
Shiseido is shifting away from aggressive promotions during China’s major shopping events. Here’s why. Read More
Louis Vuitton, Estée Lauder, Balenciaga Tap Into China’s ‘I Love You Day’
Chinese consumers have grown tired of repetitive formulas being rolled out for the ‘520 Day.’ Here’s how brands are reinvigorating and tailoring their offerings. Read More
Chinese Fragrance Label Documents Opens Scented Bookstore In Shanghai
Although using literature in luxury marketing is nothing novel, Documents is the first brand to open a permanent bookstore in China. Read More
Who Are The 8 Fastest Rising Beauty KOLs On Xiaohongshu?
Do you know Cheng Shian or Zhouzhou KOI? They are China’s fastest-rising beauty KOLs on Xiaohongshu. Here, Jing Daily shares eight emerging beauty influencers. Read More
LVMH Unveils Asia’s Largest R&D Center In Shanghai As China Skincare Enters New Stage
China’s skincare development has entered a new stage. LVMH is the latest in a long line of beauty giants unveiling in China its world’s second largest R&D center. Read More
SK-II, La Mer’s Sluggish Sales In China Cast Shadow On Premium Skincare Trend Boom
Luxury skincare brands’ recent sluggish sales performance raises questions about premiumization, once regarded as the winning approach to driving growth. Read More
Tom Ford Changed The Fashion Industry, But His Future May Lie In Beauty
Tom Ford has announced his sudden departure from his namesake fashion line. But even with the brand's status in flux, his beauty label remains a powerhouse in the industry. Read More
L’Oréal Paris Takes A Stand Against Sexual Harassment In China
By using Chinese idioms and stand-up comedy, L'Oréal broaches the topic of sexual harassment in a way that entertains and resonates with Chinese audiences. Read More
A Guide To China’s Fast-Evolving Fragrance Market In 2023
New olfactive trends and the multiplication of international and domestic offerings are reshaping China’s fragrance market. How should brands adapt? Read More
L’Oréal And Alibaba To Tackle Beauty’s Environmental Problem In China
Behind the glamor, there’s an ugly side to the beauty industry. Here’s how L’Oréal and Alibaba hope to tackle the sustainability problem. Read More
