Beauty
China’s Beauty Cheat Sheet for 2022
China’s beauty landscape continues to radically transform during 2022. Here, Jing Daily identifies the key trends taking place in Q3. Read More
Dior Steps Up Bid for China’s Untapped Wellness Sector
Dior is making a play on luxury spas in China, and it’s only a matter of time before others follow suit. Read More
Selling Beauty and Wellness to China’s ‘Anti-Emo’ Youth
China’s beauty economy has set its sights on mental health. This means shampoos, bath bombs, and other products claiming to ease "emo" thoughts. Read More
What is New Oriental And Can It Crack China’s Beauty Livestream Industry?
Oriental Select, New Oriental’s livestream ecommerce arm, has gone viral in China for its educational content. But can it now succeed at selling beauty? Read More
Unpacking Sephora’s Global C-beauty Push
Sephora's new program aims to accelerate C-beauty's global expansion. With its help, can these five local labels achieve over $15 million in sales by 2025? Read More
Another Brand Joins the K-Beauty Exodus From China
L’Oréal-owned 3CE Stylenanda is closing its Beijing location, leaving just two other stores in China. Is this a sign of the times for K-beauty? Read More
What Does China’s Beauty Buying Look Like Post-Lockdown?
Have months of lockdowns hurt China’s beauty consumption? Evidently not, as a new study predicts the market will swell to $15 billion in 2024. Read More
Does China Want Clean Beauty? Ren Is Banking On It
British skincare brand Ren has appointed Mandopop idol Evan Lin as its new ambassador. Will this give the cruelty-free label a boost in China? Read More
Beauty and Gaming: A Collabs Match in Heaven
Jing Daily’s monthly China Collabs column looks at gaming and beauty partnerships, including local cosmetic brand OSM’s team-up with Honor of Kings. Read More
Lancôme Nets $1.5 Million in 10 Days on Douyin
Over 10 days in May, luxury beauty brand Lancôme had sales in excess of around $1.5 million on China’s short video platform Douyin. Read More
