Market Analysis
Emerging Chinese Fashion Talents Steal The Show At Shanghai Fashion Week
Following strict pandemic restrictions, Shanghai Fashion Week successfully hosted 84 physical shows and 12 trade shows from September 22 to 30. Read More
Saint Laurent Attracts Over 27 Million Viewers In China To Paris Fashion Week Show
Leveraging a star-studded front row, Saint Laurent secured 27.3 million viewers for the Weibo livestream of its Paris Fashion Week Spring 2023 show. Read More
Kim, Kate, Paris: Harnessing Global Celebrity Power At Milan Fashion Week
Milan Fashion Week harnessed the power of mega influencers as only Italy’s fashion houses know best. But how did the tactic fare in China? Read More
Decoding China’s Trending ‘Noble Lady’ Skincare Category
Prestige skincare was once reserved for a more mature audience, but now younger consumers are investing thousands of dollars in face creams and more. Read More
MFW Kicked Off With Minimalism, Y2K Fever, And Gucci Striking Social Media Gold – How China Responded vs Global.
Gucci, Moncler, and Prada generated the most Earned Media Value in China during Milan Fashion Week. But how do global rankings differ? Read More
Will Britain’s Resumed Tax-Free Retail Scheme Win Back Chinese Shoppers?
Britain is bringing back tax-free shopping for overseas visitors, much to the delight of local retailers. But will Chinese tourists splurge like before? Read More
The Ultimate Guide To Chinese Brands At London Fashion Week
From Huishan Zhang to J E Cai, more Chinese brands than ever showed on and off schedule at London Fashion Week this season. Here’s Jing Daily’s analysis. Read More
Goodbye Tisci, Hello Lee: A New Era At Burberry Has Begun
Daniel Lee has been appointed as the British fashion house’s chief creative officer. How will luxury’s biggest market respond to the change? Read More
Dior Takes Its Chinaverse Presence To New Heights With Second Virtual Showcase
Dior is making waves again by streaming its Paris Fashion Week show within Baidu’s virtual space, following on from its digitized exhibition in April. Read More
Turning Aranya Pink Was A Stroke Of Genius From Valentino. Here’s Why
Valentino’s Pink PP campaign has been making waves on China’s social media since the house announced its dedicated takeover of the coastal city of Qinhuangdao’s Aranya district. Between September 22… Read More
