Market Analysis
When China’s KOLs Become Brands
Many of China’s KOLs have massive channels to amplify their voices. Jing Daily analyzes how four livestreamers are extending their brand. Read More
China’s Love Of Pop Culture Has Transformed Luxury
Jing Daily partnered with Sotheby’s to examine the unique tastes of Chinese cultural consumers and the new utopia they've established for luxury. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
How China’s Shein Conquered Global Social Media
As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
Farfetch Doubles Down On China’s Gen Z
Farfetch, the luxury e-commerce platform, launched “Trendy Season” in collaboration with Tmall Soho Live channel to tap Chinese Gen Z online shoppers. Read More
Return of the Living Dead… Brands
The coronavirus pandemic has created a once-in-a-century opportunity for brand nostalgia. Read More
Does Luxury Need Daigous Post-Pandemic?
China’s $52-billion Daigou market has been hurt by COVID-19. But with new opportunities presenting themselves, can the industry create a brighter future? Read More
Will China’s Big Tech Crackdown Affect Luxury
Alibaba’s internet browser has been removed from various Chinese app stores, an escalation of the conflict between Big Tech and Beijing. Read More
How China is Changing the Definition of Luxury
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read More
Should Luxury Brands Target Lower-Tier Cities?
In the past, luxury brands only focused their growth strategies on China’s colossal tier-1 cities. But now they’re looking well beyond Beijing and Shenzhen. Read More
