Market Analysis
Should Luxury Brands Actually Reduce Their Dependence on China?
With luxury earnings showing the strain of COVID-19 lockdowns, some are reviving an old question: are luxury brands too dependent on the China market? Read More
Adidas Throws a Music Party in China’s Metaverse
Adidas has joined forces with Tencent Music to host a virtual music festival. Is this the next stage of branded experiences in China? Read More
Why China’s New Lockdowns Won’t Sink Luxury
Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Read More
Beauty Giant Estée Lauder Plays the Long Game
A temporary dip in China sales is not alarming Estée Lauder. Rather, the US beauty conglomerate is largely confident in investing in the market. Read More
‘Into the Chinaverse’: Looking Ahead at China’s Metaversal Roadmap
A recent study from global innovation agency Fabernovel looks into how brands can navigate evolving attitudes within the Chinaverse. Jing Daily rounds up the key takeaways. Read More
The Top Six Luxury Brand Campaigns for China’s 520 Day
Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
The Regionalization Strategy Behind Louis Vuitton’s Qingdao Exhibition
Louis Vuitton kicks off its first offline initiatives in China since the latest wave of COVID hit — opening Louis Vuitton& in Qingdao, China’s Sailing City. Read More
What the Lockdown Means for China’s Travel Plans
Chinese tourists’ plans have changed since the pandemic. Jing Daily looks at what Dragon Trail Research’s latest report means for luxury. Read More
Should Luxury Reassess Its Relationship with Cryptocurrency?
Virtual currencies have been catching luxury fashion’s attention, but just how responsible is the implementation of crypto following the markets latest shake up? Read More
China Marketing Picks: Loewe’s 520 Brand Film, Seesaw’s Self-Collab, Calvin Klein’s Virtual Idols
A selection of recent China marketing efforts by LVMH-owned Spanish brand Loewe, specialty coffee pioneer Seesaw Coffee, and Calvin Klein. Read More
