Market Analysis
Florasis Celebrates Dai Ethnicity in Latest Campaign
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Kenny Scharf On Brand Collabs and What Basquiat Would Have Done
Kenny Scharf, who began his art career alongside stars like Jean-Michel Basquiat and Keith Haring, has found new life through fashion collaborations. Read More
What Luxuries China Still Craves From the West
Demand for imported luxury goods remained strong in 2020, despite the pandemic. But what do Chinese buyers want the most from abroad? Read More
Chanel Takes on the Resale Market With One Bag per Person per Year Policy
Chanel is now limiting the number of purchases for its most popular handbags to one of each per customer per year. Will more brands follow suit? Read More
How China Is Creating New Luxury Hotspots
New Chinese cities are becoming fashion hotspots now that luxury brands have moved in. And they are making the locals more refined. Read More
Can Western Luxury Brands Survive the New China?
Some global players smoothly managed China’s policy shifts while others couldn’t adjust. But did the trade war and rising labor costs also play roles? Read More
To Reach Chinese Big Spenders, Luxury Brands Should Open Their Vaults
Archive collections are becoming a popular way for brands to surprise and delight an easily bored, e-commerce reliant global consumer base. Read More
What’s In A Name? From Fosun Fashion To Lanvin Group
Fosun Fashion Group has rebranded itself to Lanvin Group to build on a 132-year legacy. Will this daring move help it become the LVMH of China? Read More
Masha Ma’s Local Playbook Pays Off
Following the roll-out of four new stores across Tier-1 cities in September, the local girl has opened Shanghai Fashion Week — a first for an independent designer. Read More
Hainan Sales Hit New Records During China’s Golden Week
During China’s National Day holiday, Hainan set a new record of sales. Is it set to become the undisputed luxury Mecca? Read More
