Luxury Sports
Why Sports Collaborations Could Be A Goldmine For Luxury
Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Read More
Can Luxury Tap Into China’s Hottest New Trend—Skiing?
From Dior and Moncler’s new ski collections to Anta Group and Fosun’s strategic investments, China’s booming ski market has created opportunities for luxury brands. Read More
JD.com Zeros In On China’s Growing ESports Market
ESports continues to grow in China. Now, JD.com has moved into this lucrative sector with a gaming alliance and a multilateral approach. Read More
CCI Take: Chinese Owners Bring International Brands to Double Down on the Market
With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities. Read More
Why is China’s Yachting Industry Lagging?
While China’s HNWI have adopted many Western leisure activities, yachting is not one of them. What can the industry do to turn this around? Read More
Athleisure Can’t Stop Winning in China
The future of the wellness sector, and the athleisure trend, in particular, will continue to grow rapidly in the Chinese market. Read More
Chinese Consumers Divided Over Balenciaga’s “Made in China” Revelation
The Parisian luxury brand recently admitted that their $850 Triple S sneaker is no longer being made in Europe. Not everyone was upset. Read More
High-end Golf Course Ban Signals Beijing’s Tenuous Position on Luxury
Ahead of the 19th Party Congress, authorities have shut down the golf courses at a luxury resort. What does this mean for the luxury industry in China? Read More
How Mountaineering Became a New Fad for Chinese Moguls
Since the early 2000s, Chinese business moguls have succeeded in popularizing this exorbitantly expensive outdoor sport among the Chinese public. Read More
Why Polo Is the Sport of Choice for China’s ‘New Nobility’
Polo, a sport once played by emperors in the Tang dynasty and popularized worldwide by the colonial British, has been rediscovered by China's new rich. Read More
