Influencers

Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More

Journalist-turned-fashion-blogger Becky Li has more than 4.5 million followers on WeChat, and is one of the country's leading influencers. Read More

From kickbacks and inflated prices to fake views, some Chinese influencer agencies are doing anything they can to cut corners and boost earnings. Read More

Through her investment firm, Yu Holdings, Wendy Yu is becoming one of the most prominent investors in high-end fashion from China. Read More

From social media stars to e-tail innovators, these Forbes 30 Under 30 recipients are shaping the luxury industry as we know it. Read More

Xie was there when the influencer economy took off in China, and despite its constant evolution, she continues to manage many of the most renowned fashion bloggers. Read More

When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More

In this edition of The Review, we round up breaking news discussed in our daily newsletter from March 12-16, 2018. Read More

Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one celebrity. Read More

Counting down the most influential beauty bloggers in China, people with names like Milky, Jelly, Mint and Big Devil. Read More