Influencers

Chinese actress Fan Bingbing, who has long been the super-famous face for Louis Vuitton, De Beers and etc., was fined by the government for tax evasion. Read More

Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More

They’re an artful group whose alluring travel posts on social media offer aspirational value and are highly persuasive to consumers. Read More

What should brands do to stand out in a marketplace crowded with influencers? Read More

Here is a behind-the-scenes peek at a day in the life of the Chinese fashion influencer Leaf Greener during New York Fashion Week. Read More

Persuasive tips with direct-buy buttons trigger male consumers to make fast but informed buying decisions on China's social commerce app Redbook. Read More

Data intelligence firm Gartner L2 released a report on influencer marketing and the effectiveness of celebrity endorsements in China. Read More

Earlier this month, Milan-based luxury giant Bottega Veneta hired Chinese pop superstar and teen idol Jackson Yee as its first celebrity spokesman in the Asia-Pacific region. Read More

Weibo, Little Red Book and Douyin beat WeChat among travel influencers for their massive visual and searchable user-generated content. Read More

This new breed of international influencers spend lengthy periods of time in both China and abroad to develop a considerable following of global fans. Read More