Influencers

Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More

Farfetch joined forces with Mr. Bags to launch a Mini Program store, while Austin Li became the first KOL to launch a Tmall Global Influencer Store. Read More

China’s A-list actress Yang Mi, who became the face of Versace, topped the popularity ranking of Chinese celebrities in June. Read More

Wang Yuan (Roy Wang), an 18-year-old Chinese celebrity, jumped to the second spot the past month largely due to his “smoking scandal.” Read More

Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More

Xiaohongshu has begun testing a new live streaming feature, becoming the latest platform to join the e-commerce live streaming trend. Read More

Brands leading the way in influencer collaboration range from huge international companies to upstart labels, but they each have their strong points. Read More

The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More

Brands are starting to realize that they need to come up with new ways to work with bloggers that will excite the KOL and capture their audience’s attention. Read More

Here is how Mr. Bags, China's top luxury handbag influencer, evolves his content strategy in a highly competitive influencer market. Read More