Influencers

Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More

From partnering with major e-commerce platforms to signing up the hottest young celebrities, China has transformed how luxury brands position themselves. Read More

As e-commerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to generating income. Read More

Weibo has started to recruit new key opinion consumers (KOC) for beauty brands. Will this new marketing approach pay off for both sides? Read More

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

WeChat might be going after the financial gain of working with Multi-Channel Network agencies, but what about the liabilities that come with this industry? Read More

Tiffany is betting big on China’s vast luxury market, appointing the popular Gen Z actor-singer Jackson Yee as the new face of its Tiffany T collection. Read More

Ruhnn, the largest influencer agency will have worked with 1,035 brands by 2020. As it relies on brands and platforms, it has to keep its traffic authentic. Read More

Alibaba is empowering 100,000 influencers to sell via the B2C marketplace platform AliExpress Connect. Could it replicate Taobao’s model in the West? Read More

Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read More