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Category

Influencers

  • The Risk in China’s Huge Influencer Economy

    Wenzhuo Wu  |   Share
    China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More
  • The Business of Making a Mr. Bags

    Ruonan Zheng  |   Share
    Mr. Bags, by leveraging a precise positioning on bags via a “minutes sold out” model, has become a super salesman, helping brands to sell, consumers to buy. Read More
  • 10 KOL Marketing Trends in China for 2020

    Jessica Rapp  |   Share
    Here are 10 KOL marketing trends we are keeping tabs on in China for the coming year, such as the rise of micro-KOLs, live-stream e-commerce, and more. Read More
  • The Rise of the Idol Economies in China

    Adina-Laura Achim  |   Share
    China is littered with teen idols these days, but can Western brands take advantage of their popularity with the country's massive Gen-Z demographic? Read More
  • R3 September Ranking: Estée Lauder Taps Hot Celebs, Makes Singles Day Record

    Ruonan Zheng  |   Share
    U.S. beauty group Estée Lauder snapped up two top celebrities on the list, beating last year’s Singles Day sales in the first 25 minuets of the holiday. Read More
  • China’s Changing Masculinity Propels a Brand New Idol

    Dao Nguyen  |   Share
    What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More
  • Are Virtual Influencers the Future of Luxury Retail?

    Adina-Laura Achim  |   Share
    It’s too early to acknowledge the success of virtual influencers, but at the very least they will pressure real influencers to offer better quality content. Read More
  • What is a KOC? Behind China’s Latest Influencer Trend

    Tamsin Smith  |   Share
    KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More
  • Latest Little Fresh Meat You Need to Know: R3 August Celebrity Ranking

    Ruonan Zheng  |   Share
    For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities. Read More
  • R3’s July List Reveals the New Brand Ambassadors to Look Out For

    Ruonan Zheng  |   Share
    Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More
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Events Calendar

The Luxury Symposium 2020
January 20, 2020 @ 2:00 pm - 6:00 pm
eTail Asia 2020
March 3, 2020 - March 5, 2020
View More Events

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10 KOL Marketing Trends in China for 2020
Fashion
Alibaba Singles’ Day 2019 Generates $38.4 Billion
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