Influencers
Contemporary Femininity: What Luxury Brands Can Learn from China’s Megahit Reality Show 101
As reality show 101 demonstrates, in China’s evolving feminist culture, a variety of different women are now being idolized by young consumers. Read More
Are Virtual Influencers Coming to China’s Luxury Market?
Virtual influencers are becoming much more attractive to luxury brands as bad boys--and girls--increasingly misbehave, denting the brand’s image. Read More
Asian American Fashion Circle Endorses Crazy Rich Asians, Fueling Public Interest
Crazy Rich Asians based on Kevin Kwan's namesake best-selling novel is perhaps one of the most highly-anticipated Hollywood fashion movies this summer. Read More
Here’s The 7 Bad Boys of China’s Luxury Brands
From Kris Wu to Jackson Wang, many of China's online youngsters are rabidly loyal to their chosen idols. So what happens to the brands when their ambassadors mess up? Read More
KOL Marketing: Taking Advantage of the Convergence of Social Media and E-commerce
Here are five takeaways from recent TechNode's "Tech After Hours" event in Shanghai on key opinion leaders (KOL) marketing in China. Read More
Fan Bingbing’s Tax Scandal Uneasy for Luxury Brands like Guerlain, De Beers and Montblanc
As a close friend to a slew of luxury brands like Louis Vuitton, Montblanc, De Beers and Valentino, Fan Bingbing's tax scandal is huge for the industry. Read More
Part II: The 6 Female Instagram Stars Taking China By Storm
For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More
8 KOL Tactics that Maximize Your China Marketing Campaigns
Here are eight tactics of influencer and KOLs marketing for luxury brands in China. Read More
What South Australia Learned from Superstar Partner Huang Xiaoming
South Australia has worked with influencers and KOLs before to reach tourists from China, but never with a star as famous as Huang Xiaoming. Read More
Three Tips for Using Influencers in China: Lessons from the Skincare Industry
A new report released by influencer marketing agency PARKLU shows 3 golden rules to maximize the value of China's beauty influencers. Read More
