Influencers

Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More

Xiaohongshu has begun testing a new live streaming feature, becoming the latest platform to join the e-commerce live streaming trend. Read More

Brands leading the way in influencer collaboration range from huge international companies to upstart labels, but they each have their strong points. Read More

The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More

Brands are starting to realize that they need to come up with new ways to work with bloggers that will excite the KOL and capture their audience’s attention. Read More

Here is how Mr. Bags, China's top luxury handbag influencer, evolves his content strategy in a highly competitive influencer market. Read More

When it comes to marketing to Chinese luxury consumers, could Instagram influencers give Weibo KOLs a run for their money? Read More

Here's what brands can learn about marketing on China's fast-growing app, Douyin, thanks to user information collected by CAAS Data. Read More

Introducing R3 Celebrity Index, a monthly snapshot of China’s most influential celebrities on social media platforms from Weibo and WeChat to Toutiao and Baidu. Read More

Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More