Influencers

Here's what brands can learn about marketing on China's fast-growing app, Douyin, thanks to user information collected by CAAS Data. Read More

Introducing R3 Celebrity Index, a monthly snapshot of China’s most influential celebrities on social media platforms from Weibo and WeChat to Toutiao and Baidu. Read More

Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

Jing Daily spoke with Chinese social media influencer Anny Lou to find out what's going on with marketing on platforms like Douyin and Little Red Book. Read More

According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More

Attempting to eliminate fake-follower buying in China, the state media CCTV investigated the behind-the-scenes supply chain of this grey market. Read More

Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More

In partnership with Farfetch, Jing Daily's second CEO breakfast series discussed the future of content and commerce in China. Read More

A look at how Chinese male celebrities like Liu Hao Ran influence the fragrance market in China through social media channels like Weibo. Read More

Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More