Influencers

From social media stars to e-tail innovators, these Forbes 30 Under 30 recipients are shaping the luxury industry as we know it. Read More

Xie was there when the influencer economy took off in China, and despite its constant evolution, she continues to manage many of the most renowned fashion bloggers. Read More

When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More

In this edition of The Review, we round up breaking news discussed in our daily newsletter from March 12-16, 2018. Read More

Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one celebrity. Read More

Counting down the most influential beauty bloggers in China, people with names like Milky, Jelly, Mint and Big Devil. Read More

At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More

Chinese online influencers, aka wang hong, are playing a growing role in luxury marketing, but are they really such a good fit? Read More

From luxury brands' CEOs to China's KOL authority, here are some of the luxury industry leaders that have caught our attention most this year. Read More

Making celebrities the public face of luxury brands has become an increasingly risky strategy in China. Make sure you know these 5 issues before hiring one. Read More