Influencers
“Silver Foxes” Are The Latest KOL Craze In China
Elderly KOLs are subverting expectations on Douyin and finding success as KOLs. But can luxury brands take advantage of these “silver foxes?” Read More
“Debutante Style” Proves China Has Mixed Feelings About Luxury
Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
Launchmetrics Moves into China with PARKLU Acquisition
The acquisition of influencer analytics platform PARKLU by Launchmetrics illustrates the fashion industry’s reliance on the China market. Read More
Taking Advantage of Multi-level Marketing MLM in China
Multi-level marketing, or MLM for short, is growing in popularity in China. But it’s also a tightly regulated space, so how do brands take advantage of it? Read More
Booming in Asia, Shoppable Streaming Video Faces a Bumpy Road in the U.S.
As the intersection between streaming entertainment and e-commerce continues to blur in China, shoppable streaming video is now starting in North America. Read More
The Health of China’s KOL Industry After COVID-19
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More
Why Most Foreign Brands Become Popular in China Because of Influencers
Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
Trending Brands on Chinese Reality Shows: Luxury’s First Steps
From partnering with major e-commerce platforms to signing up the hottest young celebrities, China has transformed how luxury brands position themselves. Read More
Are Chinese Consumers Over Celebrity Livestreaming?
As e-commerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to generating income. Read More
