Influencers
When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances
A look at how Chinese male celebrities like Liu Hao Ran influence the fragrance market in China through social media channels like Weibo. Read More
How Much Money Do Influencers Earn in China vs. Elsewhere?
Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More
Susie Bubble Talks Chinese Fashion Amid Bicester Village CNY Pop-up Shop Launch
Super influencer Susie Bubble launched her first-ever pop-up boutique at Value Retail’s Bicester Village Shopping Collection. Read More
Standing Out in China’s Sea of Cliché Influencers
Repetitive content has led to the following reality of the Chinese digital landscape; that key opinion leaders are abundant, but actual opinions are rare. Read More
5 Chinese KOL Marketing Case Studies from 2018
The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More
China’s New Health & Fitness Influencers Promote Body Positivity
Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read More
The Curvy Controversy: Is China Ready for Plus-size Fashion?
The idea of the plus-size fashion is resonating with an increasing number of Western women but have yet to find a large audience in China. Read More
The People’s Republic of Desire: Inside China’s Lucrative Livestreaming Craze
As many brands increasingly use livestreaming to monetize that attention, they need to understand what's driving the estimated $5-billion livestreaming juggernaut in China. Read More
Is the Fashion Designer ‘Cult of Personality’ to Blame for the D&G Mess?
The recent Dolce & Gabbana misstep is a leadership issue that should alert luxury brands to reconsider their relationship with celebrity designers. Read More
How Fan Bingbing’s Scandal Affected Chinese KOLs’ Brand Perception
Has Fan Bingbing’s tax scandal brought negative effect to luxury brands she endorsed? The answer is yes and no, according to the data intelligence company ParkLu. Read More
