Industry Sectors
Pooky Lee On Fashion Curation In Post-Pandemic China
The curator Pooky Lee helps to explain China’s fashion exhibition boom and how brands can best connect to Chinese viewers through this unorthodox medium. Read More
Farfetch Launches Curated Galleries To Lure Out China’s Consumers
In addition to creating the physical connections that Chinese consumers are craving, the Farfetch community gallery events were also highlighted by intelligent partnerships. Read More
Are Luxury Brands Losing The Battle Against Alibaba’s Counterfeiters?
Jing Daily recently discovered that Taobao’s algorithm goes as far as promoting counterfeit goods through mobile payment app Alipay. Read More
The Winners and Losers in China Digital Marketing This Week
We analyze luxury brand campaigns from JNBY, L'Oreal, and Karl Lagerfeld. Read More
How Niche Brands Create Social Media Sales In China
This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
Stella McCartney’s New Unisex Line Only Features Chinese Creators
Stella McCartney’s campaign for her new line is a testament to the growing global importance of social change and young Chinese consumers. Read More
China’s Hottest Trend, Ins Style, Was Influenced By Banned Instagram
Chinese Gen-Zers have gleaned an Ins-Style aesthetic from their limited access to Instagram. But can International brands take advantage of this trend? Read More
McKinsey: Fashion Industry Actions That Would Slow Climate Change
Climate experts have been warning the world about climate change for decades, but now, the fashion industry is finally ready to address these issues. Read More
Why The Chinese Gen-Z Demand For Local Brands Is Growing
A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More
Young Brands Dominate NYFW Amid COVID-19
Despite the COVID-19 outbreak and some high-profile departures, New York Fashion Week hasn’t lost its allure, at least not for emerging designers. Read More
