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Beauty & Health

  • Have Luxury Brands Learned Their Lessons About CNY Campaigns?

    Yaling Jiang  |   Share
    Big luxury brands have a history of badly botching their CNY campaigns, but have they finally learned from their mistakes this year? Read More
  • The New Generation of C-Beauty

    Jiaqi Luo  |   Share
    C-beauty (Chinese beauty) products used to be considered low-priced alternatives to top-shelf international brands — but no longer. Read More
  • China’s Overnight Skincare Obsession Goes Mainstream

    Jiaqi Luo  |   Share
    For Chinese beauty junkies, the 10-step beauty routine no longer cuts it. It’s now all about overnight beauty hacks to achieve flawless, glowing skin. Read More
  • Will Alibaba’s AR Makeup Technology Change the Chinese Beauty Market?

    Zheyu Chen  |   Share
    It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read More
  • Animal Testing for Imported Cosmetics – What’s New This Year?

    Ker Zheng  |   Share
    While the government is making efforts to move away from animal testing, it will take some time to get the technology and awareness up to speed. Read More
  • Young Chinese Want ‘Green’ Beauty (But Who Will Give it to them?)

    Jessica Rapp  |   Share
    Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read More
  • Why Ampoules Present a Big Opportunity for Chinese Beauty

    Ruonan Zheng  |   Share
    Ampoules have become a classic example of how, in the beauty industry, Chinese consumers are now demanding new products and learning how to verify them. Read More
  • Fenty Beauty By Rihanna Officially Lands in China

    Ruonan Zheng  |   Share
    Starting from September 3, Fenty Beauty will officially land in Hong Kong and Macau, without compromising its commitment to cruelty-free products. Read More
  • What’s Behind China’s Beauty Addiction?

    Adina-Laura Achim  |   Share
    In China, selfie culture has created such unattainable beauty standards that body and face ideals in that country have been changing because of it. Read More
  • In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement

    Jiaqi Luo  |   Share
    Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More
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