Beauty & Health
Have Luxury Brands Learned Their Lessons About CNY Campaigns?
Big luxury brands have a history of badly botching their CNY campaigns, but have they finally learned from their mistakes this year? Read More
The New Generation of C-Beauty
C-beauty (Chinese beauty) products used to be considered low-priced alternatives to top-shelf international brands — but no longer. Read More
China’s Overnight Skincare Obsession Goes Mainstream
For Chinese beauty junkies, the 10-step beauty routine no longer cuts it. It’s now all about overnight beauty hacks to achieve flawless, glowing skin. Read More
Will Alibaba’s AR Makeup Technology Change the Chinese Beauty Market?
It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read More
Animal Testing for Imported Cosmetics – What’s New This Year?
While the government is making efforts to move away from animal testing, it will take some time to get the technology and awareness up to speed. Read More
Young Chinese Want ‘Green’ Beauty (But Who Will Give it to them?)
Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read More
Why Ampoules Present a Big Opportunity for Chinese Beauty
Ampoules have become a classic example of how, in the beauty industry, Chinese consumers are now demanding new products and learning how to verify them. Read More
Fenty Beauty By Rihanna Officially Lands in China
Starting from September 3, Fenty Beauty will officially land in Hong Kong and Macau, without compromising its commitment to cruelty-free products. Read More
What’s Behind China’s Beauty Addiction?
In China, selfie culture has created such unattainable beauty standards that body and face ideals in that country have been changing because of it. Read More
In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement
Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More
