Beauty & Health

It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read More

While the government is making efforts to move away from animal testing, it will take some time to get the technology and awareness up to speed. Read More

Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read More

Ampoules have become a classic example of how, in the beauty industry, Chinese consumers are now demanding new products and learning how to verify them. Read More

Starting from September 3, Fenty Beauty will officially land in Hong Kong and Macau, without compromising its commitment to cruelty-free products. Read More

In China, selfie culture has created such unattainable beauty standards that body and face ideals in that country have been changing because of it. Read More

Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More

Two winning weapons of Fenty — star power and its message of diversity — have appeared to gain little traction in China’s vast mainland beauty market. Read More

The Chinese market has become a critical growth engine for Shiseido, the leading Japanese beauty and cosmetics powerhouse. Read More

Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More