Beauty & Health
Which Luxury Campaigns Stood Out in China This Week?
MAC, Fendi, and Neiwai took to Chinese social media to boost brand recognition and sales. Read More
Luxury Brands in China: Beware The Wrath Of Li Jiaqi
After Hermès launched its widely anticipated line of lipsticks, China’s top beauty influencer, Li Jiaqi, gave the line a scathing review. Here's why. Read More
Cult Brand Huda Beauty Launches on Tmall Global
Global beauty players have been lining up to dive into China’s lucrative beauty market and cult brand Huda Beauty is the latest to try and make a splash. Read More
How Livestreaming is Helping Beauty Brands in China
As coronavirus concerns are causing more people to stay indoors, livestreaming is bringing opportunities to cosmetic brands and beauty vloggers. Read More
Skin Labs and Consultations are the Newest Chinese Beauty Trend
Skin labs are the hot beauty trend in China, but the big brands are finding tough competition from local brands armed with high-tech beauty accouterments. Read More
Can Harmay Take Out Sephora in China?
Whether you are an established beauty brand in China or simply eyeing the sector, Harmay is blazing a new trail in how to engage Chinese millennials. Read More
Beauty Brands Big on China’s New Streaming Show
Can a popular KOL, fascinating global locations, and a weekly box of curated beauty products be the recipe for China's next hit show? Read More
Does China Want Inclusive Beauty?
China is responding well to the trailblazer of inclusive beauty. But does it mean the people are ready for it? Are there other opportunities for brands? Read More
Are Chinese Netizens Ready for Hermès Beauty?
Hermès is finally entering China's hot beauty arena with a new lipstick collection, but can they penetrate an already crowded and competitive field? Read More
D2C Brand Perfect Diary is Disrupting China’s Beauty Market
How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More
