Beauty & Health
How COVID-19 Reshaped This Part of China’s Influencer Economy
Multi-channel network (MCN) agencies have changed how brands work with KOLs in China, but where will this industry head after the COVID-19 pandemic? Read MoreWellness Is the New Luxury After COVID-19 for China
High-net-worth consumers in a post-COVID-19 China seem to have turned away from luxury fashion and toward self-care products and wellness services. Read MorePerfect Diary: Strategies For Winning The Chinese Beauty Market
Local beauty brand Perfect Diary is now a challenger to the international industry giants in China. Jing Daily looks at the strategies that got them there. Read MoreThe Secrets of Top-Selling Chinese Beauty Brands
As Chinese consumers grow less enthusiastic about global beauty brands, emerging domestic players are gaining market share? But how? Read MoreBeauty Trends in the Time of Social Distancing
COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read MoreHow Mergers Are Changing The Face of China’s Beauty Market
Domestic beauty brands and e-commerce platforms are making it harder for established players to expand in China, so conglomerates are now investing in them. Read MoreEstée Lauder Is Hopeful About China As Quarterly Sales Shed 11%
As Estée Lauder sheds 11% net sales in third quarter of 2020, the group remains hopeful about a strong recovery for the mainland China cosmetics market. Read MoreFenty Beauty and HEYTEA Collaboration Banks on Exclusivity
The unusual collaboration between HEYTEA and Fenty Beauty, which features the latter’s existing product, aims to boost social engagement for both brands. Read MoreWhy C-Beauty Has Become More Popular After COVID-19
COVID-19 is currently turning the beauty industry upside down, as new C-beauty brands compete with international companies for Chinese consumer dollars. Read MoreHow Is Estée Lauder Generating Cash During the Pandemic?
As the expression “cash is king” particularly rings true during a global pandemic, how is Estée Lauder Companies generating cash? Read More