Industry Sectors
On-Screen and Off, Brand Endorsements Speak to China’s Empowered Women
Through an innovative content commerce strategy, Max Mara is driving on-screen female empowerment, which is resonating with Chinese audiences. Read More
China’s Domestic Fashion Weeks Aim To Spur Economy
From the metropolis of Chongqing to the textile-producing city of Changshu, domestic fashion weeks have become growth platforms in post-COVID-19 China. Read More
Coach’s New Campaign Flopped With Ambassador Jeremy Lin
Coach debuted its spring 2021 presentation by inviting basketball player Jeremy Lin as ambassador. The Ad was criticized "Tasteless" by Chinese Netizen. Read More
What Luxury Brands Can Learn From Homegrown Beauty Brand Chando?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of NEIWAI, MAOGEPING, and CHANDO. Read More
Five Niche Chinese Jewelry Brands Favored by Gen Z
Aside from shifting tastes, we are also seeing a heightened rivalry in the mid-end jewelry market. But what’s behind this change? Read More
The New Prada Team Envisions Sustainability in China
Jing Daily looks into how Prada made relevant content for local viewership with its Spring/Summer 2021 show as well as its long-term China vision. Read More
Susan Fang’s Fashion Fairytale Is Rooted In Reality
China’s latest addition to the creative class, Susan Fang makes her digital debut at London Fashion Week with a strong showing of diaphanous designs. Read More
At London Fashion Week, Chinese Engagement Was Hit-And-Miss
Although London is still operating within the pandemic, many designers made efforts to show their collections in multiple ways during London Fashion Week. Read More
Shanghai Leads Again With The World’s Only Fully-Physical Fashion Week
Shanghai Fashion Week trumps again, this time holding the world’s only fully-physical fashion week schedule this October. Read More
Why Streetwear Brand A-COLD-WALL* Tapped JD.com for China Expansion
As it launches a digital film at Milan Fashion Week, menswear brand A-COLD-WALL* further cements its partnership with e-commerce giant JD.com Read More
