Industry Profiles
Lanvin’s Tech-Minded Interim CEO Joann Cheng on the Future of Fashion
While self-quarantining in Shanghai, Fosun Fashion’s chairwoman Joann Cheng discussed with Jing Daily about her new role as Lanvin’s interim CEO. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
How Lingerie Brand NEIWAI Connects with Chinese Women
By rebranding social stereotypes about women in China, NEIWAI's social media campaign shined through the crowd ahead of International Women's Day 2020. Read More
How SARS Led to the Birth of China E-Commerce
SARS was a turning point for both JD.com and Alibaba. We take a look at what happened and how they navigated the virus crisis. Read More
Bvlgari CEO Jean-Christophe Babin on Their Unique Chinese Clientele and Battling the Coronavirus
Jewelry maker Bvlgari has done well in China for two decades, but CEO Jean-Christophe Babin has some new ideas for the country's wealthy, young consumers. Read More
Can Vipshop Keep Defying the Odds with its New Offline Stores?
A rising star in discount sales, Vipshop has somehow managed to compete with its bigger competitors. But will opening offline shops help or hurt its cause? Read More
The Unique Challenges of Selling Fashion in China
Connecting with Chinese shoppers often requires a very different set of tools than US and European companies use at home. Read More
Decoding the Puffer Opportunity in China
China’s winter puffer jacket business will grow to $20 billion. As Beijing prepares the 2022 Winter Olympics, here are key trends fueling this growth. Read More
D2C Brand Perfect Diary is Disrupting China’s Beauty Market
How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More
Diesel’s Renzo Rosso on Enticing China’s Generation Cool
Jing Daily chatted with Diesel founder, Renzo Rosso, about their evolving China strategy and why he thinks this time they’re poised for success. Read More
