Industry Profiles
LOUIS XIII Thriving on China’s Booming Luxury Market
Jing Daily caught up with Nicolas Beckers, CEO of Rémy Cointreau Greater China, to learn about LOUIS XIII’s long-standing journey with Chinese customers. Read More
Squid Game Star HoYeon Jung Is Louis Vuitton’s New Global Face
Louis Vuitton named Squid Game star Hoyeon Jung as its global brand ambassador. But many netizens complained about the appointment. Read More
Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi
Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them? Read More
Can Chinese Designers Shine at Milan Fashion Week? Ask Hui
Chinese creatives starring role at the recent Milan Fashion Week proved that Italy has a serious interest in Chinese brands. Read More
Does Swapping Celebrities Damage Your Brand?
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Read More
With Kris Wu & Other Idols Tainted, What’s Luxury’s Next China Strategy?
Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Read More
Meet Jillian Xin: The Woman Behind China’s Local Fashion Scene
Having nurtured Chinese designers for over a decade, Jillian Xin is the woman behind the successful Chinese talents now conquering the international stage. Read More
Ubras Appoints Supermodel Liu Wen as Ambassador But Will It Pay Off?
Homegrown underwear label Ubras announced Chinese supermodel Liu Wen as their new brand ambassador. Was it the right move? Read More
Is Tennis Champion Emma Raducanu Luxury’s Latest Savior in China?
Gen Z tennis champion Emma Raducanu is set to become one of the world’s most marketable sports stars and is already courting luxury houses and labels. Read More
William Fan Steals Berlin Fashion Week
Post runway show, Jing Daily caught up with designer William Fan, the star of Berlin’s Fashion Week, to discuss what’s next for the brand. Read More
