Industry Profiles
Patagonia Owner Gives Company Away, Elevating Credibility In China
Patagonia’s groundbreaking plan to give away the company to fight climate change is the sort of disruption the fashion industry needs. Is China on board? Read More
Vivienne Tam Looks To Fashion’s Metaversal Future At NYFW With Bored Ape, Cryptopunks, And Mahjong Designs
The Chinese designer’s latest NYFW runway features iconic NFT designs from Bored Ape Yacht Club, CryptoPunks, Awkward Astronauts, and CyberKongz. Read More
Wang Yibo Denies Rumors Of Involvement In Sex Scandal
On Weibo, the hashtag “Wang Yibo’s team refutes rumors” (#王一博方辟谣#) has gained over 850 million views as the young actor works to clear his name. Read More
Prada and Panerai Rush To End Actor Li Yifeng’s Endorsement
Another A-list star faces consequences from the government over alleged misbehavior. Do celebrity campaigns make sense anymore in China? Read More
What LVMH’s North Asia Group President Appointment Means For China
LVMH has named luxury veteran Michael Schriver as group president of North Asia. Will this appointment revitalize the group’s growth in the region? Read More
Can Chinese Investment Cement Alexander Wang’s Local Success?
Alexander Wang’s minority investment from China-based companies might sound like a deal. But are all parties entering with the same expectations? Read More
After Admitting To Mistakes In China, Can Adidas Make A Comeback?
Adidas has reported a fifth quarter of falling revenue in China. But after 25 years in the market, the sportswear giant isn’t backing down from a challenge. Read More
Why Brands Can’t Miss Out On China’s Latest TV Hit
Set in a world inspired by ancient China, the new romantic fantasy series has driven massive traffic across social media. Here’s why brands should tune in. Read More
Urban Revivo Is China’s Best Kept Secret
While Chinese brands venturing overseas is nothing new, few manage to crack the market. What makes Guangzhou’s Urban Revivo so special? Read More
Meet The Top 100 Chinese Brands In 2022
Tencent retained its first spot on Kantar BrandZ’s Top 100 Chinese Brands 2022, while Li-Ning and Xiaohongshu saw prominent growth in brand value. Read More
