Industry Profiles
Brands Shy Away From Celebrity Marketing in China
Celebrity marketing events in March fell by 50 percent compared to last year. Are traffic stars no longer bright spots in China? Read More
Will Peacebird’s New Investment Strategy in 8ON8 Pay Off?
Peacebird disclosed its $1.6 million investment in designer brand 8ON8. Does this herald a change of strategy towards long-term domestic partnerships? Read More
Randomevent: The Streetwear-Retail Hybrid Winning Over China’s Youth
Best-known for collaborating with the likes of Dickies and Puma, Randomevent is the clothing brand-concept store encapsulating China’s streetwear scene. Read More
Brioni Bets on China’s Luxury Menswear Market
Brioni has refreshed its image. But despite localization in its decor, the products don’t engage with China. Can it pull off its ambitions of expansion? Read More
The Unraveling of Metersbonwe’s China Empire
One of the biggest Chinese fashion brands has closed its largest flagship store in Shanghai. Why did Metersbonwe’s empire unravel? Read More
Designer Calvin Luo on China’s Booming Designer Brands Scene
From the rapid growth of the eponymous label to the launch of its subline, Chinese designer Calvin Luo shares his business vision with Jing Daily. Read More
Inside ICICLE’s Strategy for Global Expansion
With ICICLE’s second store in Paris, the ICCF Group’s global expansion continues to gain pace. Here, Jing Daily analyzes its international goals. Read More
Influencer Accused of Dressing Inappropriately Sparks Online Debate
A post in which a mother accused a Chinese influencer of being a bad influence on children has gone viral online. What can brands take away from this? Read More
Four Years On, Dolce & Gabbana Speaks Out After China Scandal
The fallout from Dolce & Gabbana’s notorious China scandal was dramatic. Now, four years later, the company speaks to Jing Daily about how it’s moving on. Read More
Chanel’s Elitist Store Policy Is Misguided
Chanel has released a new policy in South Korea whereby customers need permission to purchase in the store. Would it dare implement this in China? Read More
