Industry Profiles
Anna Yang, The Designer Injecting Futurism Into Milan Fashion Week
From creating the first AI-powered capsule collection to releasing dynamic NFTs, fashion label Annakiki has been future-facing since its inception in 2012. Read More-
Let There Be Light: Lee Broom On Collaboration And ‘Fashioning Design’
Marrying the worlds of fashion and interior design, Lee Broom’s 15-year career has produced over 100 products of lighting, accessories and furniture. Read More
Hermès, L’Oréal Bounce Back In China Despite Ongoing Lockdowns
Despite whispers of a looming recession, luxury groups are posting strong sales figures thanks to Chinese demand for high-end bags and beauty products. Read More
Jia Zhang Explains Why Luxury Brands Need Chinese KOLs Overseas
Chinese audiences’ changing cultural appetites have led to more overseas influencers like Jia Zhang sharing their lifestyles on local social media. Read More
One Way To Avoid Scandals? China Lays Down Law For Celebrity Endorsements
With brands doing all they can to avoid celebrity scandals, China announces further regulations for endorsements. From socialism to due diligence, here’s what luxury needs to know when hiring VIPs. Read More
Canada Goose Engrains ‘The New Luxury’ Concept In Its China Business
In just five years Canada Goose turned China into one of its largest markets. Larry Li, China President, shares their key strategic moves in China. Read More
‘Crazy Little Brother Yang’ Is Douyin’s First-Ever Livestreamer With 100 Million Fans
‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers. Could he be the next Li Jiaqi? Read More
Are Lower-Tier Cities The Growth Engine Of Premium Brands?
Due to the limited space for development in China’s big cities, American brand Coach is looking to lower-tier cities for expansion. Read More
Professor Jimmy Choo -Approved Designer Patrick McDowell On Brand Collaboration
As an advocate of sustainability and LGBTQIA+ support, Jimmy Choo-approved Patrick McDowell has built collaboration into his business strategy. Read More
Stocking Zepeto Closets: Skinvaders CEO On Bringing Luxury To Gaming (And More)
From Marine Serre’s trademark crescent to Puma’s longstanding motif, Skinvaders is transforming iconic names into the metaverse’s most covetable wardrobe. Read More
