Influencers
Have China’s ‘Traffic Stars’ Become Toxic For Beauty Brands?
Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy. Read More
What the Kris Wu Scandal Says About China
China’s most beloved idol Kris Wu was detained by Beijing police for alleged sexual misconduct, and his social media accounts have been suspended. Read More
How Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read More
Will The Billie Eilish Controversy Reach China?
Singer Billie Eilish is under fire for a controversial video, where she appears saying an anti-Asian slur and mocking the Asian accent. Read More
Are China’s “Little Fresh Meat” Idols Losing Their Luster?
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing? Read More
To KOL Or Not To KOL In China
Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today? Read More
Will Liu Wen Bring Luxury Fans Back To JD Worldwide?
In a bid to compete with rivals Tmall Global and Xiaohongshu, JD.com has appointed international supermodel Liu Wen as its new ambassador. Read More
When China’s KOLs Become Brands
Many of China’s KOLs have massive channels to amplify their voices. Jing Daily analyzes how four livestreamers are extending their brand. Read More
