Influencers
Virtual Influencers Are The New Faces Of Luxury Campaigns In Asia
Jing Daily takes a look at the humanoids making moves across Asia’s luxury landscape. Here’s who to keep on your radar for 2023. Read More-
One Second Wonder: Mr. Bags x Qeelin Sells Out Immediately
Netting over half a million RMB in a second, the brand’s collaboration with the fashion KOL has again shown the enduring power of Chinese influencers. Read More
Gen Z Idol Ouyang Nana’s Lifestyle Brand Makes A Controversial Debut
Nabi, the lifestyle brand recently launched by Gen Z idol Ouyangnana, was poorly received. What went wrong and what are the lessons for celebrity brands? Read More
Disgraced Popstar Kris Wu Sentenced To 13 Years For Rape
A Beijing court has sentenced the Canadian-Chinese rapper to a lengthy period in Chinese prison — followed by deportation. Read More
One Way To Avoid Scandals? China Lays Down Law For Celebrity Endorsements
With brands doing all they can to avoid celebrity scandals, China announces further regulations for endorsements. From socialism to due diligence, here’s what luxury needs to know when hiring VIPs. Read More
‘Crazy Little Brother Yang’ Is Douyin’s First-Ever Livestreamer With 100 Million Fans
‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers. Could he be the next Li Jiaqi? Read More
Adidas and Balenciaga Cast Out Kanye After Anti-Semetic Remarks. What Does China Make Of It?
Adidas and Balenciaga have both cut ties with Kanye West over his recent bad behavior. But is China as outraged by his antics as the West? Read More
Kanye Is Buying ‘Free Speech’ Web3 Platform Parler. What Does This Mean For The Future Of Web3?
Ye is back in the news following a Twitter suspension and controversial PFW showcase. Now he’s set to acquire right-wing Web3 platform Parler. Read More
The Instability Of China’s Top Livestreamers Could Be A Blessing In Disguise
Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. Could this actually be good for labels? Read More
Kim, Kate, Paris: Harnessing Global Celebrity Power At Milan Fashion Week
Milan Fashion Week harnessed the power of mega influencers as only Italy’s fashion houses know best. But how did the tactic fare in China? Read More
