Influencers
Bulgari Says Goodbye, Kris Wu, Hello, Yang Yang
After severing ties with Kris Wu, Bulgari has appointed Chinese actor Yang Yang as its new spokesperson, rounding out its celebrity endorsements. Read More
Chinese Idol Lu Han Quits Audemars Piguet Over Taiwan Faux Pas
China’s superstar Lu Han cut ties with Swiss luxury watchmaker Audemars Piguet over insulting remarks made by the brand’s president. Read More
China’s Latest Cancellation Catapults TikToker to Fame
In another government clampdown, controversial Douyin influencer Guo Laoshi, also known as “Teacher Guo,” has been removed from Chinese social media. Read More
Aha Lolo: The Influencer Duo Popularizing Fashion Criticism In The Digital Era
In an age of post-pandemic digital transformation, the Chinese influencer duo Aha Lolo has been heavily disrupting traditional fashion criticism. Read More
Can Older Chinese Stars Save Luxury Brands?
“Call Me By Fire,” which features mature male celebrities, has become a popular reality show in China. But can these stars become luxury’s next saviors? Read More
Beijing Cancels Actress Zhao Wei. Is No Star Safe?
China has weathered a series of idol and celebrity scandals, and the reactions have been swift and strong. Where does that leave luxury ambassadorships? Read More
Luxury Friend Lucas Huang Blasted For Bad Behavior
After Kris Wu and Zhang Zhehan, NCT member Lucas Huang has become the latest star embroiled in scandal. How will luxury respond this time? Read More
Where Do Luxury Brands Go After the Kris Wu & Zhang Zhehan Scandals?
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Read More
As Idol Troubles Continue, Brands Still Bank On Crazed Fans
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China. Read More
After Kris Wu, Zhang Zhehan Is the Next Luxury Headache in China
Chinese actor Zhang Zhehan is embroiled in a severe political controversy regarding the nation’s war history. What can luxury brands learn from it? Read More
