Influencers
Deng Lun, Face of Bulgari and Roger Vivier, Fined $16.6 Million for Tax Evasion
On March 15, Deng Lun, brand ambassador of Roger Vivier and Bulgari, was fined $16.6 million for tax evasion. How should Maisons respond to the PR crisis? Read More
Meet the Chinese Olympians Taking Luxury by Storm
With Weibo’s Hot Search taken over by topics around Beijing 2022, Jing Daily analyzes four Chinese athletes that are worth luxury brands’ attention. Read More
Su Yiming Is the Rebel That Luxury Needs
Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Read More
Olympic Skier Eileen Gu Is China’s Hottest Commodity
Skier Eileen Gu is such a unique talent, many believe she’ll become the “savior” of the scandal-ridden celebrity branding market in China. Read More
Will China’s Attempts to Rein in Celebrity Culture Affect Global Luxury?
China has cracked down on the excesses and debauchery of celebrity culture. But will this clampdown affect luxury retailers’ bottom lines? Read More
Is ‘Single’s Inferno’ the Next ‘Squid Game’?
The K-drama sensation “Single’s Inferno” is taking over China. But how involved should luxury brands get with the show's reality stars? Read More
China’s Influencer Pay Gap Has Closed — But Not Its Culture Gap
The influencer industry is rife with racial inequality. But in China, homegrown KOLs make more than their Western counterparts. So what’s the problem then? Read More
China’s Biggest Celebrity Controversies in 2021
2021 was quite the year for celebrity controversies in China. Here, Jing Daily looks at the top moments of the year that has passed. Read More
Will Viya’s $210 Million Tax Fine Rattle China’s Livestreaming Industry?
Viya, China’s “queen of livestreaming,” has been fined $210.2 million for tax evasion. But what does that mean for China’s once-booming livestream economy? Read More
5 Reasons Brands Can Win in China With Sports Stars
Luxury brands have worked with elite athletes for decades, but China’s demographics have moved the goalposts on this strategy. Jing Daily explains why. Read More
