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Influencers

  • Why Brands Can’t Miss Out On China’s Latest TV Hit

    Wenzhuo Wu  |   Share
    Set in a world inspired by ancient China, the new romantic fantasy series has driven massive traffic across social media. Here’s why brands should tune in. Read More
  • Should Luxury Tap The Male Version Of ‘Sisters Who Make Waves’?

    Wenzhuo Wu  |   Share
    The premiere of Call Me By Fire Season 2 garnered substantial social media traffic in China. How can luxury brands capitalize on the show's popularity? Read More
  • Baidu Extends Metaverse Push With Virtual Hosts

    Bethanie Ryder  |   Share
    Baidu is taking the next step in its ambitious Web3 rollout. Will the use of virtual hosts allow the tech gaint to dominate China’s metaverse? Read More
  • 5 Furry KOLs to Know in China’s Booming Pet Economy

    Lisa Nan  |   Share
    Names like Gucci and Moncler are entering the pet economy. In China, the sector is worth $66 billion and comes with its own cohort of four-legged KOLs. Read More
  • LVMH Skincare Brand Puts Fresh Spin on Influencer Marketing

    Jing Daily  |   Share
    Skincare brand Fresh has tapped Sister Who Makes Waves star Cyndi Wang to endorse its newest skin serum. Why is Wang the best KOL for the job? Read More
  • What Luxury Can Learn From Yuan Bingyan’s Tax Scandal

    Lisa Nan  |   Share
    After Zhao Wei, Viya, and Deng Lun, another star has been caught by China’s tax investigation into top celebrities and online influencers — Yuan Bingyan. Read More
  • Blackpink’s Lisa and Celine Stole Paris Fashion Week Men’s

    Gemma A. Williams  |   Share
    K-pop stars such as Blackpink’s Lisa proved a hit on the French schedule. But the real winners were the luxury brands who anticipated their halo effect. Read More
  • Where Does China’s Continued Ban on ‘Sissy’ Men Leave Luxury?

    Naomi Wu  |   Share
    As China clamps down on sissy men, Jing Daily assesses the implications for luxury brands if they can’t rely on their effeminate-looking ambassadors. Read More
  • KOLs Are Dead. Long Live the Virtual Influencer

    Glyn Atwal  |   Share
    With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards. Read More
  • Chinese Film Star Fined for Misleading Weight Loss Ads

    Julienna Law  |   Share
    Chinese actress Jing Tian has been fined $1.08 million for promoting a questionable health product, serving as a timely warning against false advertising. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 01/27/2023

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