Influencers
How Viya & Austin Li Won Singles’ Day
The big winners of this year’s Singles’ Day in China were its livestreamers. But can they also help luxury brands? Read More
The Birth Of China’s Cultural Opinion Leaders
A new generation of creative tastemakers have emerged, called Cultural Opinion Leaders (COLs). Are they China’s next big influencers? Read More
China’s ‘Piano Prince’ Falls From Grace as Beijing’s Celebrity Crackdown Continues
Following Kris Wu’s arrest, world famous “Piano Prince” Li Yundi has become the latest Chinese celebrity entangled with the law after hiring a prostitute. Read More
Will This KOL Scandal Derail Rolls-Royce?
A misstep in China is never welcome. Reaction to Rolls-Royce’s casting of a lowbrow celebrity couple might derail its China offensive. Read More
Squid Game Star HoYeon Jung Is Louis Vuitton’s New Global Face
Louis Vuitton named Squid Game star Hoyeon Jung as its global brand ambassador. But many netizens complained about the appointment. Read More
Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi
Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them? Read More
Does Swapping Celebrities Damage Your Brand?
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Read More
With Kris Wu & Other Idols Tainted, What’s Luxury’s Next China Strategy?
Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Read More
Ubras Appoints Supermodel Liu Wen as Ambassador But Will It Pay Off?
Homegrown underwear label Ubras announced Chinese supermodel Liu Wen as their new brand ambassador. Was it the right move? Read More
Is Tennis Champion Emma Raducanu Luxury’s Latest Savior in China?
Gen Z tennis champion Emma Raducanu is set to become one of the world’s most marketable sports stars and is already courting luxury houses and labels. Read More
