Influencers
From Jackson Wang, To Wang Yibo: How K-Pop’s Chinese Stars Become China’s Favorite Brand Ambassadors
Over the years, ethnic Chinese K-pop stars have found a second wind for their careers in their home market, China. What accounts for their meteoric rise? Read MoreChina’s Next Big Thing? Who Is Louis Vuitton’s Latest Ambassador Dylan Wang?
The French luxury house has announced Chinese actor Dylan Wang, famous for his lead role in "Love Between Fairy and Devil," as its newest brand ambassador. Read MoreBlackpink’s Record Label YG Entertainment Debuts New K-pop Group Baby Monster
YG Entertainment’s new K-pop group Baby Monster debuts months after China “partially” lifts years-old ban on Korean content. Read MoreCanceled Or Blacklisted. 2022’s Guide To China’s Biggest Celebrity Scandals
Beijing took a tough stance on stars in 2022. From sexual misconduct to tax evasion, here are the year’s biggest celebrity disgraces. Read More2022’s Top 6 Chinese KOLs You Need To Know
Rising KOLs are reshaping China’s lucrative consumer market. Who should be on your radar if you want to reach new audiences and spur revenue for your brand? Read MoreVirtual Influencers Are The New Faces Of Luxury Campaigns In Asia
Jing Daily takes a look at the humanoids making moves across Asia’s luxury landscape. Here’s who to keep on your radar for 2023. Read MoreOne Second Wonder: Mr. Bags x Qeelin Sells Out Immediately
Netting over half a million RMB in a second, the brand’s collaboration with the fashion KOL has again shown the enduring power of Chinese influencers. Read MoreGen Z Idol Ouyang Nana’s Lifestyle Brand Makes A Controversial Debut
Nabi, the lifestyle brand recently launched by Gen Z idol Ouyangnana, was poorly received. What went wrong and what are the lessons for celebrity brands? Read MoreDisgraced Popstar Kris Wu Sentenced To 13 Years For Rape
A Beijing court has sentenced the Canadian-Chinese rapper to a lengthy period in Chinese prison — followed by deportation. Read MoreOne Way To Avoid Scandals? China Lays Down Law For Celebrity Endorsements
With brands doing all they can to avoid celebrity scandals, China announces further regulations for endorsements. From socialism to due diligence, here’s what luxury needs to know when hiring VIPs. Read More