Influencers
Prada and Panerai Rush To End Actor Li Yifeng’s Endorsement
Another A-list star faces consequences from the government over alleged misbehavior. Do celebrity campaigns make sense anymore in China? Read More
Why Brands Can’t Miss Out On China’s Latest TV Hit
Set in a world inspired by ancient China, the new romantic fantasy series has driven massive traffic across social media. Here’s why brands should tune in. Read More
Should Luxury Tap The Male Version Of ‘Sisters Who Make Waves’?
The premiere of Call Me By Fire Season 2 garnered substantial social media traffic in China. How can luxury brands capitalize on the show's popularity? Read More
Baidu Extends Metaverse Push With Virtual Hosts
Baidu is taking the next step in its ambitious Web3 rollout. Will the use of virtual hosts allow the tech gaint to dominate China’s metaverse? Read More
5 Furry KOLs to Know in China’s Booming Pet Economy
Names like Gucci and Moncler are entering the pet economy. In China, the sector is worth $66 billion and comes with its own cohort of four-legged KOLs. Read More
LVMH Skincare Brand Puts Fresh Spin on Influencer Marketing
Skincare brand Fresh has tapped Sister Who Makes Waves star Cyndi Wang to endorse its newest skin serum. Why is Wang the best KOL for the job? Read More
What Luxury Can Learn From Yuan Bingyan’s Tax Scandal
After Zhao Wei, Viya, and Deng Lun, another star has been caught by China’s tax investigation into top celebrities and online influencers — Yuan Bingyan. Read More
Blackpink’s Lisa and Celine Stole Paris Fashion Week Men’s
K-pop stars such as Blackpink’s Lisa proved a hit on the French schedule. But the real winners were the luxury brands who anticipated their halo effect. Read More
Where Does China’s Continued Ban on ‘Sissy’ Men Leave Luxury?
As China clamps down on sissy men, Jing Daily assesses the implications for luxury brands if they can’t rely on their effeminate-looking ambassadors. Read More
KOLs Are Dead. Long Live the Virtual Influencer
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards. Read More
