Influencers
Luxury Friend Lucas Huang Blasted For Bad Behavior
After Kris Wu and Zhang Zhehan, NCT member Lucas Huang has become the latest star embroiled in scandal. How will luxury respond this time? Read More
Where Do Luxury Brands Go After the Kris Wu & Zhang Zhehan Scandals?
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Read More
As Idol Troubles Continue, Brands Still Bank On Crazed Fans
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China. Read More
After Kris Wu, Zhang Zhehan Is the Next Luxury Headache in China
Chinese actor Zhang Zhehan is embroiled in a severe political controversy regarding the nation’s war history. What can luxury brands learn from it? Read More
Have China’s ‘Traffic Stars’ Become Toxic For Beauty Brands?
Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy. Read More
What the Kris Wu Scandal Says About China
China’s most beloved idol Kris Wu was detained by Beijing police for alleged sexual misconduct, and his social media accounts have been suspended. Read More
How Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read More
Will The Billie Eilish Controversy Reach China?
Singer Billie Eilish is under fire for a controversial video, where she appears saying an anti-Asian slur and mocking the Asian accent. Read More
Are China’s “Little Fresh Meat” Idols Losing Their Luster?
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing? Read More
To KOL Or Not To KOL In China
Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today? Read More
